I was going to write about targeted mailing lists today. I hadn’t decided if it was going to be about consumer mailing lists, business mailing lists, auto mailing lists, medical mailing lists, mortgage mailing lists….you get the picture. There is a massive amount of data out there just waiting to be targeted. Anyway, I found […]
Because of political backlash, the United States Postal Service has cancelled its plans to end Saturday mail delivery by this summer. This is great news in the marketing world! It makes more sense now than ever to do Multi Channel Marketing. Multi Channel Marketing allows you to send a direct mail piece to your potential […]