Online advertising has become increasingly personalized and tailored to each recipient. Personalized advertising has proven, whether online or print, to be more effective than non-personalized advertising attempts. While it takes more effort to create a personalized marketing campaign, the higher ROI is certainly a great reward. Of course, a successful personalized marketing campaign begins with […]
Managing targeted marketing lists isn’t fun and it’s certainly not easy. Many companies put time and energy into its targeted marketing lead campaigns, only to find that the list and campaign are unsuccessful in the end, yielding little-to-no-results. There are a couple components that can ensure a well-managed mailing list. First, the initial marketing list […]
It seems like school just started and now Halloween is creeping up on us all…..I don’t know about you but I don’t feel ready…. But I guess I better get ready, because this is a busy time of year. And one always has to be ready for the Trick or the Treat. I personally prefer […]
It’s that time of year when we all start seeing red, white and blue and singing patriotic songs. The evenings are filled with brightly lit skies filled with beautiful fireworks! Everyone is talking about what they will be doing on the 4th to celebrate! People will spend a ton of money on fireworks that will […]
Ok here we go….Round One: fingers on the buzzers……20/20, 48Hours, Rock Center, they’ve all got something in common? And it’s not just the fact they’re on the TV! They expose the truth – often the hidden or unwanted truth. Granted, these guys can deal a little bit too much in sensationalism, but it comes down […]