Email marketing looks like a great way to target your customers and build new prospects less expensively than direct mail. Well, it can be BUT! Email marketing is regulated by Federal law and it’s an easy law to break if you are not aware of the rules. Email marketing must be done properly. The federal […]
The Fourth of July is right around the corner, I know most of you are busy getting things done before the Holiday, while filling in for those who have left already for a vacation, so I will make this Blog Short and Sweet, like Sweet tea on a hot Summers day!! I just want to […]
What is the difference between Consumer mailing lists and Targeted mailing lists? Some might think they are exactly the same. But are they really? Would you purchase a list of consumers with nothing to set them apart from the next consumer? I hope not! There are many steps that go into a marketing campaign: the […]
Email marketing is a fantastic way to keep constant contact with various prospects or past clients as a way of staying top of mind when it comes time for your subscribers to act. Email marketing may seem simplistic enough on the surface, type up a bit of information, purchase an email list and a few […]
Have you ever received a telephone call or a mail piece about a vehicle you no longer own or lease? It seems like we receive mail pieces somewhat regularly regarding our vehicles that we have since traded in for something else. Recently a sales person from an automotive dealership we had purchased a car from […]
An important lesson and distinction can be made between locking a customer in by penalizing their exit from a relationship and rewarding a customer for staying. There is nothing worse than being guaranteed a product only to find out it’s not even half what you thought it would be…Worse you don’t even want to use […]
Well last Month as you may remember my Blog titled “March Madness in the Targeted Marketing arena!” spoke about how sports can teach all of us, especially those of us in marketing: be quick, but not in a hurry; never quit on yourself; believe in yourself; and don’t be afraid of losing. Silly platitudes? Today, […]
Well it should be arriving soon. Right now I see snow out my window. But I am anxiously looking forward to spring. Spring means everything looks new. It’s another opportunity to get everything cleaned up and looking fresh. This could be a good time to get a fresh start on that marketing you have been […]
Business to business targeted mailing list campaigns, if done well, can provide the opportunity for a higher ROI than many other types of marketing tactics. Similar to a consumer mailing list, the accuracy of a business targeted mailing list is the first step to a successful campaign. Narrowing down a target audience and the types […]
Billions of dollars are spent each year on elaborate marketing campaigns, only for direct mailings to go unopened and in the trash. An accurate and professionally compiled targeted consumer mailing list is important – but as important, is an effective strategy to market to this targeted group. Once the proper target is identified and a […]
These days, businesses are worried about their bottom line. With little time, limited resources and a heavy focus on high ROI, there’s little room for wasted efficiency. Marketing dollars are carefully allocated for all businesses based on what is determined to have a good ROI; and every business needs to invest to bring in new […]
If you own or work for business who relies heavily on new prospects, how do you get new names and faces? When new prospects are the life life-blood of a business, it’s costly and expensive for businesses to waste time on an untargeted audience. New prospects come from word-of-mouth, advertising, networking events and mailing lists. […]
Telemarketing lists….A good Telemarketing list is priceless. So many times a business will try and skimp on good telephone marketing list and end up losing more money in the end. If your business is predicated on doing outbound marketing then wouldn’t you want the best possible list there is?? I was talking to a client […]
Happy February, I don’t know about you but I am trying to figure out what happened to January! It seemed to go by so fast! Did you tune into the Super Bowl and watch all those exciting Super Bowl commercials, aren’t they the best part of the whole game? Companies spend top dollar to get […]
The New Year is always a great time of the year. Even if you had a good or bad year in the direct marketing industry you have a chance for a clean slate. I believe Direct Mail is going to be making a comeback in 2013. I do consistently try and look for the positives, […]
HAPPY NEW YEAR!! CHEERS TO A POWERFUL AND PROSPEROUS 2013 Hope every one of you Blog readers had a Most amazing Holiday Season!! Maybe it’s me but doesn’t it seem like from the End of November until the End of December, just flies by. So Many things to do, in so many Arenas; Family Functions, […]
The phone hardly rings anymore, your web traffic counter stays unchanged unless “you” visit your own site, and that queasy feeling in the pit of your stomach doesn’t go away when you shut down the computer for the night. If these symptoms sound familiar, take solace in knowing you’re not alone: Operating in lean times […]
Ok here we go….Round One: fingers on the buzzers……20/20, 48Hours, Rock Center, they’ve all got something in common? And it’s not just the fact they’re on the TV! They expose the truth – often the hidden or unwanted truth. Granted, these guys can deal a little bit too much in sensationalism, but it comes down […]
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