Ah, Politics. Have we heard enough in the last few weeks to last through the next decade? Or are we chomping at the bit for more action? Whichever side you’re on, the season is upon us. And, at Dundee Data, we have a full arsenal of targeted marketing lists to position your company or your clients for […]
Yesterday was Groundhog Day 2020. Or is today Groundhog Day? Or tomorrow? . . Groundhog Day also? Oh wait. That was the movie! And still one of my favorite movies of all time. When I think about Groundhog Day — the movie — I think about business. When your sales and marketing folks get together in your company, […]
As 2017 approaches, it’s time to begin considering how to reach your sales goals for next year. Pulling together a revenue goal and a prospect goal, as well as a campaign for reaching them, should be top-of-mind. Consider, for a moment, how targeted direct mailing could help you reach your goals. Sending direct mail to […]
Holidays are a time when we reflect on our families and think of the precious time we have with these loved ones. We all ultimately desire more time but we know from life experience that we won’t live forever and time is fleeting. From a marketing standpoint, holidays are a great time to market for […]
December, such an exciting time, when you have children. Right now Holiday Lists are being made for presents one wishes to receive. Newspaper ads are being perused, circled, stared and cut out, and of course spoken about. Just as important are the other lists we make for the gifts we need to purchase or make […]
When marketing efforts don’t go well, it’s easy to throw the entire idea out the window. However, when it comes to direct mailing campaigns to targeted mailing lists, don’t give up too easily. It’s likely that with a little tweaking, a direct mailing campaign can produce excellent results. First, carefully consider your targeted marketing lead […]
Design Useful Mailers There are many ideas to create mailers that are useful, you often see them on your friend’s and family’s refrigerators or bulletin boards. These types of mailers are hard to throw away when they contain information that is interesting to the client and a gentle reminder that you are there for them. […]
Successful targeted mailing campaigns are comprised of three key factors – professionally compiled targeted marketing leads, a personal and thoughtful mailing piece, and tracking for results. As with any direct mailing campaign, the goal is to create a personal campaign that will produce action from its recipients. When recipients receive a direct mail piece, they […]
Consider Using Email Marketing Online Targeted Marketing Leads Dundee Data can help your business capitalize on the growing marketing channel… Email Marketing. Direct Mail and Telemarketing continue to be strong players in the direct response world, but consider Email Marketing as a part of your mix. It can work either as a stand-alone medium, or can […]
Append BlackBook or Kelley BlueBook Values Whether you have an in-house auto file with VIN or you are looking to purchase a targeted mailing list, we are happy to share with you that we can now append Black Book and Kelley Blue Book values to any database with VINs. Vehicle Valuation Overview Vehicle valuation […]
In the advent of ever-changing technology, it’s interesting to consider why direct mailing hasn’t disappeared. Many are often surprised that direct mailings to targeted marketing leads are so successful, with email marketing and websites being so prevalent. And when targeted mailing lists and mailing pieces are well-crafted, return-on-investment can often be higher than an email […]
Successful direct mailing campaigns take a multi-faceted approach. Carefully crafting every aspect of a campaign will ensure efficiency and effectiveness, as well as increase responsiveness and generate leads. This all begins with clearly identifying an audience. At Dundee Data, our business is successful targeted mailing lists. Professional targeted mailing lists are the first step in […]
Our seniors are our most precious commodity. Not only do they make up the largest demographic they also account for vast amounts of wisdom and perspective. If you run a senior-focused business you know the value of marketing to this demographic and some of the challenges you face in getting their attention. In this day of digital interaction, […]
In the advent of ever-changing technology, it’s interesting to consider why direct mailing hasn’t disappeared. Many are often surprised that direct mailings to targeted marketing leads are so successful, with email marketing and websites being so prevalent. And when targeted mailing lists and mailing pieces are well-crafted, return-on-investment can often be higher than an email […]
At my exercise class last night, our instructor had the word “COACH” across the front of his t-shirt. NFL and college football teams are starting training camps, and every one of those teams has numerous coaches, from the head coach to a variety of assistants. And, of course, every Olympic athlete or team has a […]
A great exercise I choose to do with my new clients is to help them define their market. Often businesses start with a marketing plan and over the years that plan creeps or more than likely it becomes lost in the drawer, physically or mentally. As we discuss targeted marketing leads and targeted mailing lists, […]
With the opening Ceremonies this evening for the 2016 Rio Olympics, it got me thinking that just like all these athletes, we too as successful business people want to “Go for the Gold” and “Bring home a medal” so to speak with our businesses. And that is why having a solid Marketing team assisting you is […]
When creating direct mailings to send to a list of targeted marketing leads there are many formatting choices, including self-mailer brochures, letter packages, postcards or even jumbo self-mailers. Formatting and design are important; but with strategic design should also be a powerful offer with thoughtful content. When it comes to direct mailings, in-your-face design isn’t […]
It’s Election Season, one cannot turn on or to any sort of media outlet without hearing about candidates. With so much talk on many issues at hand for many, and with Independence Day Celebrations behind us, it made me think of a few things moving forward; First I am very happy that I am able to […]
With Spring being upon us, with Rain, Blooming trees, Allergies, you name it, Spring is here. I don’t know about you but I like to Garden, and now is the time to start getting things ready. When getting ready to organize what I want in my garden, I have to make sure I have all […]
Personalized advertisements have proven to be more effective than non-personalized advertising attempts, whether online or print. Over the last couple years, online advertising has become increasingly personalized and tailored to each recipient. And though it takes more effort to create a personalized marketing campaign, the results prove to be a higher ROI. A successful personalized […]
It’s election season, one cannot turn on any sort of media outlet without hearing about candidates that are running. Recently when listening to one after another, it made me think of a few things… First, I am very happy that I am able to assist my clients with their data and marketing needs during this […]
While home with my son who was a little under the weather, and while celebrating my “Leap Year” Birthday, we watched some movies. One of my son’s favorite movies is “Meet the Robinsons” where the main character’s mantra is “Keep Moving Forward.” We are beginning the last month of the first quarter of the year. […]
Are you ready for a rockin’ Super Bowl weekend?!! Along with getting ready for the Super Bowl party, I am also preparing for my son’s Valentine’s Day party. I have to get the list of classmates, and also have to make sure none of the kiddos have allergies to anything before I purchase treats for […]
Hope every one of you Blog readers had a Most Amazing Holiday Season!! Warp Speeeeed!! I don’t know about you, but I felt like we went from Halloween right into HAPPY NEW YEAR!! With a couple of Holidays thrown into the mix… whewww what a ride!! That being said, I am Grateful for the year […]