targeted mailing list

GOOD OLD FASHIONED DIRECT MAIL

March 22, 2013 • Dundee Data

I read an interesting article not long ago. And I thought about it again as I was walking in from my mailbox last night. It said that despite the US Post Office’s loss of $1.3 billion in the last quarter, it had gained 3.1% — or $4.6 billion – from standard mail, which is used […]

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Managing Consumer Mailing Lists

March 19, 2013 • Dundee Data

Managing consumer mailing lists isn’t fun, it isn’t glamorous and it’s certainly not easy. Many companies put time and energy into its targeted mailing list, only to find that the list and campaign are unsuccessful in the end. There are a couple components that can ensure a well-managed list. First, the initial mailing list should […]

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The First Quarter is Key!

March 6, 2013 • Dundee Data

March is a great time of year.  The season starts to change for the better and so do your customers.  If you are into sports this is one of the best months.  You may have never thought of it this way, but Direct Marketing is very much a contact sport!  If you just sit around […]

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March Madness in the Targeted Marketing Arena!

March 4, 2013 • Dundee Data

March is always exciting for this marketing consultant.  It reminds me how far enthusiasm, hard work and belief in yourself can take you, whether in life, sports or marketing.  March hosts the college basketball championships.  Each March it reminds me what sports can teach all of us, especially those of us in marketing: be quick, […]

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Follow Up February on New Year’s Resolutions !! Putting ” Your Best Foot Forward”

February 1, 2013 • Dundee Data

Happy February!!! Hope you all are having a Most Wonderful Start to the New Year! Are you ready for the Super Bowl? Two Brothers facing off in coaching the opposing teams. How Phenomenal is that?? Speaking of Phenomenal, I hope you all are off to having a Phenomenal February!!…. Last Month I discussed putting your […]

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New Year Marketing with Targeted Mailing Lists

January 7, 2013 • Dundee Data

Happy New Year! It is the time of year when companies get their new budgets and start planning their campaigns for the quarter or maybe the whole year. Now is the time to reach out to existing clients as well as making new contacts. A New Year with new beginnings and relationships! It is very […]

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Use Your Own Customer Database to Drive Sales

November 7, 2012 • Dundee Data

Let’s talk about your own customer list or database.  So many times we try and go after new customer/prospects.  We are always on the hunt for the fruit that’s way up in the trees.  Maybe we should start to go after the low hanging fruit because we have a gold mine already waiting for us. […]

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Utilize Strategic and Targeted Mailing Lists and Have a Strong Fourth Quarter

November 5, 2012 • Dundee Data

As Most of you know I am in Nebraska, otherwise known as Husker Nation!! And boy we have had some nail biting 4th Quarters this year.  And like all Fourth Quarters I know how important they are, regardless if it is a Husker Game, or Marketing and Sales. Fourth Quarters are important to win the […]

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