‘Do not track’ congressional hearing set for April 24

April 23, 2013 • Dundee Data

According to B2B Magazine – 4-22-13 Washington, D.C.—Sen. Jay Rockefeller (D-W.Va.) plans to hold a hearing on Wednesday, April 24, on the advertising industry’s use of behavioral tracking data and the state of do not track standards. Rockefeller, who has said that the advertising industry’s current efforts at policing its own online advertising practices are insufficient, is […]

Posted in Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged advertising industry, behavioral tracking data, do not track online act, online data collection, targeted advertising