Managing targeted marketing lists isn’t fun and it’s certainly not easy. Many companies put time and energy into its targeted marketing lead campaigns, only to find that the list and campaign are unsuccessful in the end, yielding little-to-no-results. There are a couple components that can ensure a well-managed mailing list. First, the initial marketing list […]
Many companies who consider a campaign using targeted consumer lists already have a list in place. Whether from a current customer database or a previously purchased targeted mailing list, each time a campaign is planned with a list, it should be reanalyzed and updated. At Dundee Data we call this data enhancement. By looking at […]
Managing consumer mailing lists isn’t fun, it isn’t glamorous and it’s certainly not easy. Many companies put time and energy into its targeted mailing list, only to find that the list and campaign are unsuccessful in the end. There are a couple components that can ensure a well-managed list. First, the initial mailing list should […]