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USPS ends Mail Works Guarantee direct mail test
According to BtoB Magazine…. Washington, D.C.—The U.S. Postal Service has decided it will pull the plug on its Mail Works Guarantee test. Mail Works Guarantee, launched in 2011, suffered from high barriers to entry: To participate, advertisers were required to have ad budgets of at least $250 million but little previous involvement in direct mail. If participants […]
USPS Picture Permit program now open
July 6th, 2012 – B to B Magazine – Washington, D.C.—The U.S. Postal Service has opened online registration for its Picture Permit option, allowing commercial mailers to include logos, trademarks, brand images and other kinds of marketing designs in the postage information area on mail pieces. For an extra penny for first-class letters and cards, […]
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