War of words breaks out over data privacy

August 20, 2012 • Dundee Data

~BtoB Magazine – Christopher Hosford – August 20, 2012 The clamor over companies tracking users’ online activity reached a crescendo last week with the Direct Marketing Association blasting a congressional investigation of companies that collect and sell marketing databases and sales contact lists. In seeking details into these companies’ operations, Congress “appears to question legitimate […]

Posted in Dundee Data News • Tagged consumer data, data brokers, direct marketing, ethnic databases, magazine subscription lists, marketing agency, marketing databases, sales contact lists, social media