August is a great time to be in the direct marketing business. Summer is winding down the kids are heading back to school and businesses are customers are spending money again. Insurance companies especially love August because that’s when people start thinking about the need for proper insurance. Insurance companies need to have a targeted […]
When going after new customers or even trying to keep old customers, its only human to pitch or talk about what we are used to selling. Although, there are many problems with this type of selling. For starters, you slowly become irrelevant to your customers and will soon be known as a dinosaur or “extinct” […]
Don’t we all want repeat customers? After all, if we don’t, we are constantly hunting for new business making it virtually impossible for our business to grow. I believe you need to separate yourself from your competitors by providing an experience for your client. Don’t just talk to the client and hope that you did […]
It’s the start of a New Year!! This means we can start with a clean slate and hopefully off on the right foot. Our Insurance clients enjoyed some great success with our exclusive auto insurance lead files last year. When going after your new prospects for the New Year, you want the “RIGHT” prospect, not […]