Online advertising has become increasingly personalized and tailored to each recipient. Personalized advertising has proven, whether online or print, to be more effective than non-personalized advertising attempts. While it takes more effort to create a personalized marketing campaign, the higher ROI is certainly a great reward. Of course, a successful personalized marketing campaign begins with […]
We are fast approaching the Holiday Season with wish lists being handed to us from all directions. Everyday we open our email or mail box to find new holiday ads from our local retailers marketing the latest and greatest products for this year. Even turning on the TV in my household gets the occasional “I […]