Mailing List News
email marketing
Email list prices fall
~According to B2B Direct Marketing, 8-15-13 Boca Raton, Fla.—The prices marketers pay to rent sales-contact email addresses continue to drop, fueled by increasing availability of email lists, according to a report from list management company Worldata. According to Worldata’s “Summer 2013 List Price Index,” the rental price of permission-based email addresses for sales contacts at […]
Email Marketing and SPAM
Email marketing looks like a great way to target your customers and build new prospects less expensively than direct mail. Well, it can be BUT! Email marketing is regulated by Federal law and it’s an easy law to break if you are not aware of the rules. Email marketing must be done properly. The federal […]
Why you should be doing direct mail!!!
Social media, e-mail marketing, and search engine optimization are all important aspects of any businesses’ online marketing strategy. But what about more traditional marketing activities such as direct mail? It may surprise you that many “old school” tactics still have an important role to play in any small business marketing plan and can have a […]
Some Helpful Tips for your Next Successful Targeted Email Campaign
Email marketing is a fantastic way to keep constant contact with various prospects or past clients as a way of staying top of mind when it comes time for your subscribers to act. Email marketing may seem simplistic enough on the surface, type up a bit of information, purchase an email list and a few […]
Multi Channel Marketing
Because of political backlash, the United States Postal Service has cancelled its plans to end Saturday mail delivery by this summer. This is great news in the marketing world! It makes more sense now than ever to do Multi Channel Marketing. Multi Channel Marketing allows you to send a direct mail piece to your potential […]
Spring Is In The Air!
Well it should be arriving soon. Right now I see snow out my window. But I am anxiously looking forward to spring. Spring means everything looks new. It’s another opportunity to get everything cleaned up and looking fresh. This could be a good time to get a fresh start on that marketing you have been […]
B2B Direct Marketing – Direct marketers need to understand their customer’s buying journey
~According to B2B Magazine’s Joe VanZile It’s a brave new world out there for direct marketers, and it’s being largely influenced by a prospect’s purchase path. Brent Adamson, managing director-advisory services at CEB, said that by the time a prospective customer reaches out to a company, they are already 60% along that path. That means […]
March into Email Marketing
We have all heard the United States Postal Service will be dropping Saturday mail delivery in August of 2013. They are doing this to lower their costs as more and more consumers and businesses are turning to online mail and advertising. Email Marketing provides you the most direct line of communication for conversion to sales, […]
PAY PER CALL MARKETING PROGRAMS
Direct marketing is always changing and you need to stay up with technology. Dundee Data wants to talk about something relatively new. Most of us have heard of “Affiliate marketing.” Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by […]
How can I get more conversions from my email audience?
~BtoB Magazine 8/16/12 Increasing your conversions is easier than you might think, but you have to consider the customer experience first. Here are some tips to boost your numbers: – Present your message effectively. You’ve spent considerable time crafting your email’s content and presenting your product/service. Pay mind to these aspects, too: 1. Optimize the […]
DIRECT MARKETING 102
After being involved in the direct marketing for over 40 years, people often ask “what is different” or “what has changed?” The answer: the more things change, the more they stay the same. Oh sure. We’ve had lots of postage increases and changes in the way the mail is processed. The internet and email marketing […]
DMA finds direct-mail response rates outperform digital
New York—While direct mail has been marginalized in favor of digital channels in recent years, direct-mail response rates outperform digital programs, according to a report from the Direct Marketing Association. According to the DMA’s “2012 Response Rate Report,” response rates for direct mail to existing customers average 3.40%, compared with 0.12% for email. However, the […]
The “Right” email provider is crucial to your success in “Direct Marketing”
Years ago in this new fast paced industry we thought that email marketing would be the end all for everything direct marketing related….We quickly realized that was a big mistake. But now, at Dundee Data, you can utilize the most extensively accepted communication channel and it is more effective than ever before. You have to […]
Marketing In the New Year
When it comes to a New Year, a lot of us make New Year’s Resolutions, most of them on a personal level. Some want to lose weight, others want to pay of debt, but when it comes to your professional life, do any of us think to make resolutions there? I ran across an article […]
Don’t “Fall” into the Holiday Trap for Direct Mail
The fall is a perfect time to get in contact with old customers and start fresh with new prospects. People will say all the time that “My” direct mail piece will get lost in the “Holiday” mess, but come the New Year; you will want to start off fresh by being the business that your […]
Direct Marketing – A Contact Sport: Email Marketing to customers and keeping them
Email Marketing is very important for a number of reasons. One you can cut back on some postal cost to current customers and the other to brand yourself. If you send out direct mailers and follow up with an email your close rate will go up drastically. Email marketing is a way for you to […]
Urban Hunter
I was fortunate enough to go on a deer hunt with a good buddy of mine and client, Chris Bober, www.chrisboberblog.com. As I sat out there in the woods pondering life, I realized that my life as a marketer is strikingly similar to that of a hunter. I quickly created 4 quick tips that you […]
ARE YOU VIRAL? WE ARE!!!!!!
Insider Secrets To Create a Viral Web Video by Jared Wright So what exactly makes a web video ‘go viral’ and spread across the web? More importantly, how do you make a web video that leads to increased sales? There’s no need for expensive production or professional editing – with a $150 Flip Camera and […]
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