DMA finds direct-mail response rates outperform digital

June 14, 2012 • Dundee Data

New York—While direct mail has been marginalized in favor of digital channels in recent years, direct-mail response rates outperform digital programs, according to a report from the Direct Marketing Association. According to the DMA’s “2012 Response Rate Report,” response rates for direct mail to existing customers average 3.40%, compared with 0.12% for email. However, the […]

Posted in Dundee Data News • Tagged Direct Mail, Direct Marketing Association, DMA, email blasts, email marketing