I hope everyone had a Great Weekend!! My own weekend was chock full of family gatherings, filled in with some gardening. It seems like it is never ending but I enjoy gardening. Yes, you have to clean up the weeds, and plant according to when it is best to grown, and you can continue planting […]
I am going to write about direct mail. That’s right mail. Good old fashioned mail. There is a lot of talk about what works and what doesn’t. The thing is, it is different for everyone. There isn’t a solid formula I can give you to make your mail campaign successful. But, I can give some […]
That single piece of mail in your mailbox doesn’t compete against the Internet or television. It only competes against whatever is in your mailbox that day. When doing a targeted mailing campaign it needs to be colorful and have eye-catching images. We see a ton of creativity in digital and other online media so why […]
I enjoy reading articles and blogs on the internet. I found one the other day written by Peter Kelly, May 21, 2013 on his WordPress Blog, that made a lot of sense for direct mail marketing and small businesses, so I thought I would use portions of it and pass on this wisdom to you […]
Direct Mail Marketing just got a little easier and a little less expensive. Now is the time to market your business the old fashioned way, Direct Mail! According to B2B Direct Marketing, the United States Postal Service will offer product marketers a 5% upfront postal discount on samples mailed out in August and September. The […]
We have all heard the United States Postal Service will be dropping Saturday mail delivery in August of 2013. They are doing this to lower their costs as more and more consumers and businesses are turning to online mail and advertising. Email Marketing provides you the most direct line of communication for conversion to sales, […]