As 2017 approaches, it’s time to begin considering how to reach your sales goals for next year. Pulling together a revenue goal and a prospect goal, as well as a campaign for reaching them, should be top-of-mind. Consider, for a moment, how targeted direct mailing could help you reach your goals. Sending direct mail to […]
When marketing efforts don’t go well, it’s easy to throw the entire idea out the window. However, when it comes to direct mailing campaigns to targeted mailing lists, don’t give up too easily. It’s likely that with a little tweaking, a direct mailing campaign can produce excellent results. First, carefully consider your targeted marketing lead […]
Successful targeted mailing campaigns are comprised of three key factors – professionally compiled targeted marketing leads, a personal and thoughtful mailing piece, and tracking for results. As with any direct mailing campaign, the goal is to create a personal campaign that will produce action from its recipients. When recipients receive a direct mail piece, they […]
Successful direct mailing campaigns take a multi-faceted approach. Carefully crafting every aspect of a campaign will ensure efficiency and effectiveness, as well as increase responsiveness and generate leads. This all begins with clearly identifying an audience. At Dundee Data, our business is successful targeted mailing lists. Professional targeted mailing lists are the first step in […]
~According to B2B Magazine, 8-15-13 Washington, D.C.—The U.S. Postal Service, spurred by strong growth in its shipping business, has enhanced its Priority Mail service to include scheduled delivery and free insurance. To be more competitive with such rivals as FedEx and UPS, the Postal Service will offer day-specific delivery—one-, two- or three-day—for its Priority Mail […]
Social media, e-mail marketing, and search engine optimization are all important aspects of any businesses’ online marketing strategy. But what about more traditional marketing activities such as direct mail? It may surprise you that many “old school” tactics still have an important role to play in any small business marketing plan and can have a […]
Because of political backlash, the United States Postal Service has cancelled its plans to end Saturday mail delivery by this summer. This is great news in the marketing world! It makes more sense now than ever to do Multi Channel Marketing. Multi Channel Marketing allows you to send a direct mail piece to your potential […]
We are fast approaching the Holiday Season with wish lists being handed to us from all directions. Everyday we open our email or mail box to find new holiday ads from our local retailers marketing the latest and greatest products for this year. Even turning on the TV in my household gets the occasional “I […]