At DMA 2012: New initiative promotes, defends data collection

October 15, 2012 • Dundee Data

~B to B Magazine – Christopher Hosford – 10/15/12 Las Vegas—The Direct Marketing Association has introduced the Data-Driven Marketing Institute, an initiative designed “to set the record straight” about marketers’ collection and use of data. The announcement was made today at the DMA’s annual conference and expo here. The initiative will focus on advancing the […]

Posted in Dundee Data News • Tagged data, data-driven marketing, direct marketing, Direct Marketing Association, DMA, Marketing, targeted advertising