Welcome Back!! Hope Everyone had a Most Memorable Labor Day!! Oh what a Beautiful Weekend it was indeed!! A little sad that summer has come to an end. But glad the weather has not changed to fall temps quite yet. I don’t know about you, but I am not quite ready for the fall. However […]
With the postage rates going up again this year, marketers are having to sharpen their pencils and their pocket books yet again. However, just because rates are going up, doesn’t mean we should stop direct mail all together. Marketers just need to be smarter and more specific about who they are targeting. Amazingly, a lot […]
In today’s economy, companies are cutting back on their marketing dollars and trying to figure out ways to still market, but more efficiently. One of the best ways to be more efficient is to understand who your customers are. Customer profiling can do this for you. By taking your current customer database and appending demographic […]
As I many of you know I have a love affair with food. I love food!! All types of food, appetizers, main dishes, sides, desserts and of yes snacks, especially Cookies! Many people share my love of cookies, how do I know this, because I love making cookies, and sharing them with people. While trying […]