What is the difference between Consumer mailing lists and Targeted mailing lists? Some might think they are exactly the same. But are they really? Would you purchase a list of consumers with nothing to set them apart from the next consumer? I hope not! There are many steps that go into a marketing campaign: the […]
Direct marketing is always changing. Direct mail is always evolving. New mailing lists are popping up everywhere. But do you know what will never change? Helping your customers grow their business no matter what the product is. If you can convey that you have a true vested interest in your customer, they can tell. We […]
After being involved in the direct marketing for over 40 years, people often ask “what is different” or “what has changed?” The answer: the more things change, the more they stay the same. Oh sure. We’ve had lots of postage increases and changes in the way the mail is processed. The internet and email marketing […]