December is always a great month for the direct marketing business. Businesses are gearing up for a year end push (hopefully spending what is left of their marketing budget with you) as well as focusing on a great start for the New Year. The most important thing for any business is to find a company […]
What a wonderful time of year it is! I don’t know about you, but I love the beautiful colors on the trees as they change and the cool crisp mornings. I enjoy watching the squirrels scramble to prepare for the long, cold winter months. The Holidays are fast approaching us as well, and Retailers and […]
What a fun time of the year it is! The isles at the stores are filled with Fall decorations and yummy little treats! Every time we go, my kids have to look at all the cool Halloween Costumes for this year. They are putting so much thought into every detail of this year’s costume. Businesses […]
Wow, I cannot believe the summer is already coming to an end. It’s time for the back to school frenzy of buying school supplies and school clothes. The anticipation is building up for what the up coming year will be like. If you are like me you are wondering what Teacher your kids will have […]
~According to B2B Magazine – Posted by Jon Vanzile – 7-15-13 Despite the prevailing use of email, display, social media and other digital channels by marketers today, traditional direct mail remains an important element in many b2b marketing campaigns. But direct mail is also one of the more expensive forms of marketing, so savvy marketers […]
When doing direct mail/marketing you need to be ahead of the curve. So how can you have more successful direct marketing campaigns? By using multi-channel marketing tools or cross-channel marketing campaigns. Dundee Data can add to this with our Consumer mailing lists, Auto mailing lists, and additional marketing lists with complete homeowner demographic information with […]
Have you ever received a telephone call or a mail piece about a vehicle you no longer own or lease? It seems like we receive mail pieces somewhat regularly regarding our vehicles that we have since traded in for something else. Recently a sales person from an automotive dealership we had purchased a car from […]
Well it should be arriving soon. Right now I see snow out my window. But I am anxiously looking forward to spring. Spring means everything looks new. It’s another opportunity to get everything cleaned up and looking fresh. This could be a good time to get a fresh start on that marketing you have been […]
Billions of dollars are spent each year on elaborate marketing campaigns, only for direct mailings to go unopened and in the trash. An accurate and professionally compiled targeted consumer mailing list is important – but as important, is an effective strategy to market to this targeted group. Once the proper target is identified and a […]
These days, businesses are worried about their bottom line. With little time, limited resources and a heavy focus on high ROI, there’s little room for wasted efficiency. Marketing dollars are carefully allocated for all businesses based on what is determined to have a good ROI; and every business needs to invest to bring in new […]
If you own or work for business who relies heavily on new prospects, how do you get new names and faces? When new prospects are the life life-blood of a business, it’s costly and expensive for businesses to waste time on an untargeted audience. New prospects come from word-of-mouth, advertising, networking events and mailing lists. […]
Telemarketing lists….A good Telemarketing list is priceless. So many times a business will try and skimp on good telephone marketing list and end up losing more money in the end. If your business is predicated on doing outbound marketing then wouldn’t you want the best possible list there is?? I was talking to a client […]
Happy February, I don’t know about you but I am trying to figure out what happened to January! It seemed to go by so fast! Did you tune into the Super Bowl and watch all those exciting Super Bowl commercials, aren’t they the best part of the whole game? Companies spend top dollar to get […]
HAPPY NEW YEAR!! CHEERS TO A POWERFUL AND PROSPEROUS 2013 Hope every one of you Blog readers had a Most amazing Holiday Season!! Maybe it’s me but doesn’t it seem like from the End of November until the End of December, just flies by. So Many things to do, in so many Arenas; Family Functions, […]