With the postage rates going up again this year, marketers are having to sharpen their pencils and their pocket books yet again. However, just because rates are going up, doesn’t mean we should stop direct mail all together. Marketers just need to be smarter and more specific about who they are targeting. Amazingly, a lot […]
In today’s economy, companies are cutting back on their marketing dollars and trying to figure out ways to still market, but more efficiently. One of the best ways to be more efficient is to understand who your customers are. Customer profiling can do this for you. By taking your current customer database and appending demographic […]