So many times while marketing and advertising one’s own business, we lose sight of the goal at hand. Instead of focusing on the buyer’s needs, we tend to lean towards the solution we are trying to sell them. Take a step back and put yourself in your customer’s shoes. Would you rather hear the same […]
I hope every one of you blog readers had a most amazing Holiday Season!! I have to tell you that with Christmas only being 3 weeks from Thanksgiving, I felt I was in a speeded up time warp, and I was recently told it will be the same next year also. I’d better start getting […]
December is always a great month for the direct marketing business. Businesses are gearing up for a year end push (hopefully spending what is left of their marketing budget with you) as well as focusing on a great start for the New Year. The most important thing for any business is to find a company […]
Have you ever thought about why compiled data is referred to as “Targeted marketing leads” or “Targeted mailing lists”? What is the difference between mailing lists and “Targeted” mailing lists or marketing leads vs “Targeted” marketing leads. Some might think they are exactly the same. But are they really? Would you purchase a list with […]
Recently listening to the radio, and heard a song…now it is stuck in my head… I am sure you have heard it…”He’s making a list and checking it twice, he’s gonna find out who’s naughty or nice…” … Seems like this gentlemen “Santa,” is working pretty efficiently. I may not be one of “Santa’s” elves, […]
People think this is the time of year when work and marketing campaigns grind to a halt. When in reality, this is the time of year when companies are looking to spend the rest of their 2013 budgets and start planning for their 2014 budgets. Just because it is the end of the year doesn’t […]
Dundee Data Direct has combined over 75 years of experience to help you in your search for that perfect targeted mailing list. Now, combine that with recently announced postal specials….A match made in heaven! According to BtoB Magazine’s November 27th article, USPS has announced some direct mail promotions for 2014…Seven of them to be exact! […]
I was going to write about targeted mailing lists today. I hadn’t decided if it was going to be about consumer mailing lists, business mailing lists, auto mailing lists, medical mailing lists, mortgage mailing lists….you get the picture. There is a massive amount of data out there just waiting to be targeted. Anyway, I found […]
Learning how to speak your customer’s language is important to your success. So many times we are completely wrapped up in what we want to say or sell, we completely forget about #1 (our customers). When I am selling a targeting mailing list to one of my insurance agents, I must to speak their language. […]
Thanks to Dundee Data’s new Online Count and Order System, lists for targeted consumer mailings as well as business lists can be a part of your marketing plan . . . it’s as easy as a click of the mouse! When you’re on the Dundee Data website, there are a couple of places where you […]
As a mother of a very inquisitive four year old, I have heard many “Why’s?” “What does that mean?” and “How does that work?”… As I was getting ready to right my blog, I got to thinking… hmmmm, these questions also fit well with what I do here at Dundee Data. For example… let’s put […]
I am going to write about direct mail. That’s right mail. Good old fashioned mail. There is a lot of talk about what works and what doesn’t. The thing is, it is different for everyone. There isn’t a solid formula I can give you to make your mail campaign successful. But, I can give some […]
Very seldom do we find successful people who are not passionate about what they do. I love talking to the person who tells me why something won’t work. That is one less person I have to race against in this highly competitive world. We have a passion to help businesses succeed at Dundee Data. I […]
Another lil tasty Treat for you all!! Hope these lil morsels assist you in your content; and remember I can help you reach the people you need to reach for your success with a targeted mailing list tailored for you and your company!! Have a Most BOOOOOTIFUL DAY!! Jules Blight jules@dundeedata.com 402-502-5478 Posted […]
It seems like school just started and now Halloween is creeping up on us all…..I don’t know about you but I don’t feel ready…. But I guess I better get ready, because this is a busy time of year. And one always has to be ready for the Trick or the Treat. I personally prefer […]
What a fun time of the year it is! The isles at the stores are filled with Fall decorations and yummy little treats! Every time we go, my kids have to look at all the cool Halloween Costumes for this year. They are putting so much thought into every detail of this year’s costume. Businesses […]
~ B2B Magazine ~ Karen J. Bannan ~ 8/15/13 Google earlier this summer rolled out a new, tabbed look for its Gmail inbox. Now, emails are separated into three buckets: Primary, Social and Promotions, with promotions taking the far right position on the page. Given the fact that there are more than 5 million businesses […]
Where do the mailing lists come from and how do they get the information? There are many direct mail companies that compile information and have been in the direct response arena for many years, decades for some, compiling consumer and business data. The lists are created from information that come from many sources: public records, […]
That single piece of mail in your mailbox doesn’t compete against the Internet or television. It only competes against whatever is in your mailbox that day. When doing a targeted mailing campaign it needs to be colorful and have eye-catching images. We see a ton of creativity in digital and other online media so why […]
Welcome Back!! Hope Everyone had a Most Memorable Labor Day!! Oh what a Beautiful Weekend it was indeed!! A little sad that summer has come to an end. But glad the weather has not changed to fall temps quite yet. I don’t know about you, but I am not quite ready for the fall. However […]
It’s hard to believe that summer is winding down. But, just because the temperatures will begin to cool down, doesn’t mean your marketing has to. Did you know that September is National Coupon month, with the recession families on tighter than normal budgets! Pulling a targeted Consumer mailing list of households interested in your type […]
~According to B2B Magazine, 8-15-13 Washington, D.C.—The U.S. Postal Service, spurred by strong growth in its shipping business, has enhanced its Priority Mail service to include scheduled delivery and free insurance. To be more competitive with such rivals as FedEx and UPS, the Postal Service will offer day-specific delivery—one-, two- or three-day—for its Priority Mail […]
~According to B2B Direct Marketing, 8-15-13 Boca Raton, Fla.—The prices marketers pay to rent sales-contact email addresses continue to drop, fueled by increasing availability of email lists, according to a report from list management company Worldata. According to Worldata’s “Summer 2013 List Price Index,” the rental price of permission-based email addresses for sales contacts at […]
I enjoy reading articles and blogs on the internet. I found one the other day written by Peter Kelly, May 21, 2013 on his WordPress Blog, that made a lot of sense for direct mail marketing and small businesses, so I thought I would use portions of it and pass on this wisdom to you […]
August is a great time to be in the direct marketing business. Summer is winding down the kids are heading back to school and businesses are customers are spending money again. Insurance companies especially love August because that’s when people start thinking about the need for proper insurance. Insurance companies need to have a targeted […]