Mailing List News
Strategies for Customer Retention
An important lesson and distinction can be made between locking a customer in by penalizing their exit from a relationship and rewarding a customer for staying. There is nothing worse than being guaranteed a product only to find out it’s not even half what you thought it would be…Worse you don’t even want to use […]
Spring Is In the Air!
Spring is in the air! (Well, at least for outside of the Midwest, we got snow on May 1st!) The other day I was looking at my to-do list and saw that it’s time for spring-cleaning, and spring planting, which triggered the thought of how important it is for my clients keep a clean contact […]
Multi Channel Marketing
Because of political backlash, the United States Postal Service has cancelled its plans to end Saturday mail delivery by this summer. This is great news in the marketing world! It makes more sense now than ever to do Multi Channel Marketing. Multi Channel Marketing allows you to send a direct mail piece to your potential […]
‘Do not track’ congressional hearing set for April 24
According to B2B Magazine – 4-22-13 Washington, D.C.—Sen. Jay Rockefeller (D-W.Va.) plans to hold a hearing on Wednesday, April 24, on the advertising industry’s use of behavioral tracking data and the state of do not track standards. Rockefeller, who has said that the advertising industry’s current efforts at policing its own online advertising practices are insufficient, is […]
Using Personalization for Effective Campaigns
In the age of technology, online advertising has become increasingly personalized and tailored to each recipient. Personalized advertising has proven time and time again, whether online or print, to be more effective than non-personalized advertising attempts. While it takes more effort to create a personalized marketing campaign, the higher ROI is certainly a great reward. […]
USPS cancels plans to cut Saturday mail delivery
~According to B2B Magazine – 4-10-13 Washington, D.C.—The U.S. Postal Service, facing a severe political backlash from Congress, has announced it will cancel plans to end Saturday mail delivery by this summer. The USPS board of governors said in a statement that its decision was based on the stopgap budget recently passed by Congress that prohibits implementation […]
Targeted Consumer Mailing Lists & Coupons
Direct mail using a coupon can be a great option to really track your results and bring in new business! You might hear from other business owners that direct mail doesn’t work because you really can’t track the results. Well, if you just send a post card or letter and you target the wrong audience, […]
Achieving a Successful Targeted Consumer Email List Campaign
Consumer lists for marketing purposes are often used for direct mailings, but are also regularly used for email marketing. Targeted mailing lists need to be carefully compiled and enhanced before any email marketing campaign begins. Just as with any marketing campaign, a knowledgeable team and support system are important for success. Direct mail campaigns and […]
What do the Wichita State Shockers have to do with your Targeted Mailing List???
Well last Month as you may remember my Blog titled “March Madness in the Targeted Marketing arena!” spoke about how sports can teach all of us, especially those of us in marketing: be quick, but not in a hurry; never quit on yourself; believe in yourself; and don’t be afraid of losing. Silly platitudes? Today, […]
Data Enhancement for More Accurate Results
Many companies who consider a campaign using targeted consumer lists already have a list in place. Whether from a current customer database or a previously purchased targeted mailing list, each time a campaign is planned with a list, it should be reanalyzed and updated. At Dundee Data we call this data enhancement. By looking at […]
April is National Car Care Month
April is National Car Care Month, during these uncertain economic times, many consumers are looking for value, holding onto their cars longer, and turning to their local auto repair shops for vehicle maintenance and repairs. The Dundee Data Auto mailing list file can help you target vehicle owners by the year, make and model of […]
Spring Is In The Air!
Well it should be arriving soon. Right now I see snow out my window. But I am anxiously looking forward to spring. Spring means everything looks new. It’s another opportunity to get everything cleaned up and looking fresh. This could be a good time to get a fresh start on that marketing you have been […]
B2B Direct Marketing – Direct marketers need to understand their customer’s buying journey
~According to B2B Magazine’s Joe VanZile It’s a brave new world out there for direct marketers, and it’s being largely influenced by a prospect’s purchase path. Brent Adamson, managing director-advisory services at CEB, said that by the time a prospective customer reaches out to a company, they are already 60% along that path. That means […]
GOOD OLD FASHIONED DIRECT MAIL
I read an interesting article not long ago. And I thought about it again as I was walking in from my mailbox last night. It said that despite the US Post Office’s loss of $1.3 billion in the last quarter, it had gained 3.1% — or $4.6 billion – from standard mail, which is used […]
Current Customer Mailing Lists
Targeted mailing lists are not just for gaining new customers, but for reaching out to current customers, as well. Making contact with current customers through direct mailings often produces a higher response rate than that of new prospects. Because the customer is already familiar with the company, its services and staff, the contact could prompt […]
The First Quarter is Key!
March is a great time of year. The season starts to change for the better and so do your customers. If you are into sports this is one of the best months. You may have never thought of it this way, but Direct Marketing is very much a contact sport! If you just sit around […]
Effective Mailing List Strategies
Billions of dollars are spent each year on elaborate marketing campaigns, only for direct mailings to go unopened and in the trash. An accurate and professionally compiled targeted consumer mailing list is important – but as important, is an effective strategy to market to this targeted group. Once the proper target is identified and a […]
March Madness in the Targeted Marketing Arena!
March is always exciting for this marketing consultant. It reminds me how far enthusiasm, hard work and belief in yourself can take you, whether in life, sports or marketing. March hosts the college basketball championships. Each March it reminds me what sports can teach all of us, especially those of us in marketing: be quick, […]
Time and Money Wasted on Ineffective Lists
If you own or work for business who relies heavily on new prospects, how do you get new names and faces? When new prospects are the life life-blood of a business, it’s costly and expensive for businesses to waste time on an untargeted audience. New prospects come from word-of-mouth, advertising, networking events and mailing lists. […]
American Dental Assistants
125,919 Dental Assistants Dental Assistants Master File Profile: Dental Assistants have many tasks, ranging from patient care to record keeping, in a dental office. Their duties vary by the dentists’ offices where they work. Dental Assistants work with patients to make them comfortable in the dental chair and to prepare them for treatments and procedures. […]
American Certified Nurse Assistants
1.8 Million Certified Nurse Assistants (CNAs) Certified Nurse Assistants Master File Profile: Certified Nurse Assistants help provide basic care for patients in hospitals and residents of long-term care facilities, such as nursing homes. Certified Nurse Assistants, also known as Nursing Attendants or Nurse Aides, provide basic care and help with basic living activities, such as: […]
The Right Telemarketing List Is Crucial To Your Success
Telemarketing lists….A good Telemarketing list is priceless. So many times a business will try and skimp on good telephone marketing list and end up losing more money in the end. If your business is predicated on doing outbound marketing then wouldn’t you want the best possible list there is?? I was talking to a client […]
Dundee Data Direct Omaha Nebraska Direct Marketing Company - Customer and Business Data Lists
