Mailing List News
Is Leaving Direct Mail Out of Your Marketing Plans A Disservice to Your Business?
I enjoy reading articles and blogs on the internet. I found one the other day written by Peter Kelly, May 21, 2013 on his WordPress Blog, that made a lot of sense for direct mail marketing and small businesses, so I thought I would use portions of it and pass on this wisdom to you […]
Insurance Companies Reap Major Benefits from Targeted Mailing Lists
August is a great time to be in the direct marketing business. Summer is winding down the kids are heading back to school and businesses are customers are spending money again. Insurance companies especially love August because that’s when people start thinking about the need for proper insurance. Insurance companies need to have a targeted […]
Don’t Waste your Marketing Dollars on Bad Mailing Lists
Wow, I cannot believe the summer is already coming to an end. It’s time for the back to school frenzy of buying school supplies and school clothes. The anticipation is building up for what the up coming year will be like. If you are like me you are wondering what Teacher your kids will have […]
Pre-testing marketing message can improve direct mail campaigns
~According to B2B Magazine – Posted by Jon Vanzile – 7-15-13 Despite the prevailing use of email, display, social media and other digital channels by marketers today, traditional direct mail remains an important element in many b2b marketing campaigns. But direct mail is also one of the more expensive forms of marketing, so savvy marketers […]
Email Marketing and SPAM
Email marketing looks like a great way to target your customers and build new prospects less expensively than direct mail. Well, it can be BUT! Email marketing is regulated by Federal law and it’s an easy law to break if you are not aware of the rules. Email marketing must be done properly. The federal […]
Direct Marketing for the 21st Century
When doing direct mail/marketing you need to be ahead of the curve. So how can you have more successful direct marketing campaigns? By using multi-channel marketing tools or cross-channel marketing campaigns. Dundee Data can add to this with our Consumer mailing lists, Auto mailing lists, and additional marketing lists with complete homeowner demographic information with […]
Don’t Let Your Marketing Dollars go up in Smoke
It’s that time of year when we all start seeing red, white and blue and singing patriotic songs. The evenings are filled with brightly lit skies filled with beautiful fireworks! Everyone is talking about what they will be doing on the 4th to celebrate! People will spend a ton of money on fireworks that will […]
Why you should be doing direct mail!!!
Social media, e-mail marketing, and search engine optimization are all important aspects of any businesses’ online marketing strategy. But what about more traditional marketing activities such as direct mail? It may surprise you that many “old school” tactics still have an important role to play in any small business marketing plan and can have a […]
The Difference Between Consumer Mailing Lists and Targeted Mailing Lists
What is the difference between Consumer mailing lists and Targeted mailing lists? Some might think they are exactly the same. But are they really? Would you purchase a list of consumers with nothing to set them apart from the next consumer? I hope not! There are many steps that go into a marketing campaign: the […]
Some Helpful Tips for your Next Successful Targeted Email Campaign
Email marketing is a fantastic way to keep constant contact with various prospects or past clients as a way of staying top of mind when it comes time for your subscribers to act. Email marketing may seem simplistic enough on the surface, type up a bit of information, purchase an email list and a few […]
Direct Mail Marketing Just Got Easier
Direct Mail Marketing just got a little easier and a little less expensive. Now is the time to market your business the old fashioned way, Direct Mail! According to B2B Direct Marketing, the United States Postal Service will offer product marketers a 5% upfront postal discount on samples mailed out in August and September. The […]
Despite USPS Quarterly Losses, Targeted Mailing List Campaigns Still On The Rise
~BtoB Magazine – May 13, 2013 Washington, D.C.—The U.S. Postal Service reported a net loss of $591 million for March and $1.9 billion for its second fiscal quarter as mail volume continued to decline. Overall volume declined 2% from March 2012, to 13.3 billion pieces. First-class mail, the Postal Service’ most profitable segment, was off […]
Accurate and Quality Auto Mailing Lists
Have you ever received a telephone call or a mail piece about a vehicle you no longer own or lease? It seems like we receive mail pieces somewhat regularly regarding our vehicles that we have since traded in for something else. Recently a sales person from an automotive dealership we had purchased a car from […]
Strategies for Customer Retention
An important lesson and distinction can be made between locking a customer in by penalizing their exit from a relationship and rewarding a customer for staying. There is nothing worse than being guaranteed a product only to find out it’s not even half what you thought it would be…Worse you don’t even want to use […]
Spring Is In the Air!
Spring is in the air! (Well, at least for outside of the Midwest, we got snow on May 1st!) The other day I was looking at my to-do list and saw that it’s time for spring-cleaning, and spring planting, which triggered the thought of how important it is for my clients keep a clean contact […]
Multi Channel Marketing
Because of political backlash, the United States Postal Service has cancelled its plans to end Saturday mail delivery by this summer. This is great news in the marketing world! It makes more sense now than ever to do Multi Channel Marketing. Multi Channel Marketing allows you to send a direct mail piece to your potential […]
‘Do not track’ congressional hearing set for April 24
According to B2B Magazine – 4-22-13 Washington, D.C.—Sen. Jay Rockefeller (D-W.Va.) plans to hold a hearing on Wednesday, April 24, on the advertising industry’s use of behavioral tracking data and the state of do not track standards. Rockefeller, who has said that the advertising industry’s current efforts at policing its own online advertising practices are insufficient, is […]
Targeted Consumer Mailing Lists & Coupons
Direct mail using a coupon can be a great option to really track your results and bring in new business! You might hear from other business owners that direct mail doesn’t work because you really can’t track the results. Well, if you just send a post card or letter and you target the wrong audience, […]
What do the Wichita State Shockers have to do with your Targeted Mailing List???
Well last Month as you may remember my Blog titled “March Madness in the Targeted Marketing arena!” spoke about how sports can teach all of us, especially those of us in marketing: be quick, but not in a hurry; never quit on yourself; believe in yourself; and don’t be afraid of losing. Silly platitudes? Today, […]
April is National Car Care Month
April is National Car Care Month, during these uncertain economic times, many consumers are looking for value, holding onto their cars longer, and turning to their local auto repair shops for vehicle maintenance and repairs. The Dundee Data Auto mailing list file can help you target vehicle owners by the year, make and model of […]
Spring Is In The Air!
Well it should be arriving soon. Right now I see snow out my window. But I am anxiously looking forward to spring. Spring means everything looks new. It’s another opportunity to get everything cleaned up and looking fresh. This could be a good time to get a fresh start on that marketing you have been […]
B2B Direct Marketing – Direct marketers need to understand their customer’s buying journey
~According to B2B Magazine’s Joe VanZile It’s a brave new world out there for direct marketers, and it’s being largely influenced by a prospect’s purchase path. Brent Adamson, managing director-advisory services at CEB, said that by the time a prospective customer reaches out to a company, they are already 60% along that path. That means […]
GOOD OLD FASHIONED DIRECT MAIL
I read an interesting article not long ago. And I thought about it again as I was walking in from my mailbox last night. It said that despite the US Post Office’s loss of $1.3 billion in the last quarter, it had gained 3.1% — or $4.6 billion – from standard mail, which is used […]
Managing Consumer Mailing Lists
Managing consumer mailing lists isn’t fun, it isn’t glamorous and it’s certainly not easy. Many companies put time and energy into its targeted mailing list, only to find that the list and campaign are unsuccessful in the end. There are a couple components that can ensure a well-managed list. First, the initial mailing list should […]
The First Quarter is Key!
March is a great time of year. The season starts to change for the better and so do your customers. If you are into sports this is one of the best months. You may have never thought of it this way, but Direct Marketing is very much a contact sport! If you just sit around […]
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