Mailing List News
Strategies for Customer Retention
An important lesson and distinction can be made between locking a customer in by penalizing their exit from a relationship and rewarding a customer for staying. There is nothing worse than being guaranteed a product only to find out it’s not even half what you thought it would be…Worse you don’t even want to use […]
What do the Wichita State Shockers have to do with your Targeted Mailing List???
Well last Month as you may remember my Blog titled “March Madness in the Targeted Marketing arena!” spoke about how sports can teach all of us, especially those of us in marketing: be quick, but not in a hurry; never quit on yourself; believe in yourself; and don’t be afraid of losing. Silly platitudes? Today, […]
Spring Is In The Air!
Well it should be arriving soon. Right now I see snow out my window. But I am anxiously looking forward to spring. Spring means everything looks new. It’s another opportunity to get everything cleaned up and looking fresh. This could be a good time to get a fresh start on that marketing you have been […]
Business to Business Targeted Mailing Lists
Business to business targeted mailing list campaigns, if done well, can provide the opportunity for a higher ROI than many other types of marketing tactics. Similar to a consumer mailing list, the accuracy of a business targeted mailing list is the first step to a successful campaign. Narrowing down a target audience and the types […]
B2B Direct Marketing – Direct marketers need to understand their customer’s buying journey
~According to B2B Magazine’s Joe VanZile It’s a brave new world out there for direct marketers, and it’s being largely influenced by a prospect’s purchase path. Brent Adamson, managing director-advisory services at CEB, said that by the time a prospective customer reaches out to a company, they are already 60% along that path. That means […]
GOOD OLD FASHIONED DIRECT MAIL
I read an interesting article not long ago. And I thought about it again as I was walking in from my mailbox last night. It said that despite the US Post Office’s loss of $1.3 billion in the last quarter, it had gained 3.1% — or $4.6 billion – from standard mail, which is used […]
March Madness in the Targeted Marketing Arena!
March is always exciting for this marketing consultant. It reminds me how far enthusiasm, hard work and belief in yourself can take you, whether in life, sports or marketing. March hosts the college basketball championships. Each March it reminds me what sports can teach all of us, especially those of us in marketing: be quick, […]
March into Email Marketing
We have all heard the United States Postal Service will be dropping Saturday mail delivery in August of 2013. They are doing this to lower their costs as more and more consumers and businesses are turning to online mail and advertising. Email Marketing provides you the most direct line of communication for conversion to sales, […]
American Dental Assistants
125,919 Dental Assistants Dental Assistants Master File Profile: Dental Assistants have many tasks, ranging from patient care to record keeping, in a dental office. Their duties vary by the dentists’ offices where they work. Dental Assistants work with patients to make them comfortable in the dental chair and to prepare them for treatments and procedures. […]
American Certified Nurse Assistants
1.8 Million Certified Nurse Assistants (CNAs) Certified Nurse Assistants Master File Profile: Certified Nurse Assistants help provide basic care for patients in hospitals and residents of long-term care facilities, such as nursing homes. Certified Nurse Assistants, also known as Nursing Attendants or Nurse Aides, provide basic care and help with basic living activities, such as: […]
Follow Up February on New Year’s Resolutions !! Putting ” Your Best Foot Forward”
Happy February!!! Hope you all are having a Most Wonderful Start to the New Year! Are you ready for the Super Bowl? Two Brothers facing off in coaching the opposing teams. How Phenomenal is that?? Speaking of Phenomenal, I hope you all are off to having a Phenomenal February!!…. Last Month I discussed putting your […]
New Year Marketing with Targeted Mailing Lists
Happy New Year! It is the time of year when companies get their new budgets and start planning their campaigns for the quarter or maybe the whole year. Now is the time to reach out to existing clients as well as making new contacts. A New Year with new beginnings and relationships! It is very […]
Don’t Let Your Targeted Marketing Grind to a Halt
People think this is the time of year when work and marketing campaigns grind to a halt. When in reality, this is the time of year when companies are looking to spend the rest of their 2012 budgets and start planning for their 2013 budgets. Just because it is the end of the year doesn’t […]
Use Your Own Customer Database to Drive Sales
Let’s talk about your own customer list or database. So many times we try and go after new customer/prospects. We are always on the hunt for the fruit that’s way up in the trees. Maybe we should start to go after the low hanging fruit because we have a gold mine already waiting for us. […]
Dundee Data Direct Omaha Nebraska Direct Marketing Company - Customer and Business Data Lists
