Dundee Data Blog > Recent Entries
May 2, 2013 • Dundee Data • Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info
Because of political backlash, the United States Postal Service has cancelled its plans to end Saturday mail delivery by this summer. This is great news in the marketing world! It makes more sense now than ever to do Multi Channel Marketing. Multi Channel Marketing allows you to send a direct mail piece to your potential […]
Posted in Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged direct mail campaign, direct mail piece, email marketing, mail delivery, Marketing, multi channel marketing, targeting mailing list, USPS
April 23, 2013 • Dundee Data • Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info
According to B2B Magazine – 4-22-13 Washington, D.C.—Sen. Jay Rockefeller (D-W.Va.) plans to hold a hearing on Wednesday, April 24, on the advertising industry’s use of behavioral tracking data and the state of do not track standards. Rockefeller, who has said that the advertising industry’s current efforts at policing its own online advertising practices are insufficient, is […]
Posted in Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged advertising industry, behavioral tracking data, do not track online act, online data collection, targeted advertising
April 16, 2013 • Dundee Data • Marketing Campaigns
In the age of technology, online advertising has become increasingly personalized and tailored to each recipient. Personalized advertising has proven time and time again, whether online or print, to be more effective than non-personalized advertising attempts. While it takes more effort to create a personalized marketing campaign, the higher ROI is certainly a great reward. […]
Posted in Marketing Campaigns • Tagged consumer mailing list, data enhancement, effective marketing campaign, personalized advertising, personalized direct mail campaign, targeted consumer mailing list
April 10, 2013 • Dundee Data • Dundee Data News, Marketing Campaigns
~According to B2B Magazine – 4-10-13 Washington, D.C.—The U.S. Postal Service, facing a severe political backlash from Congress, has announced it will cancel plans to end Saturday mail delivery by this summer. The USPS board of governors said in a statement that its decision was based on the stopgap budget recently passed by Congress that prohibits implementation […]
Posted in Dundee Data News, Marketing Campaigns • Tagged direct mail advertising, mail delivery, postal services, USPS
April 10, 2013 • Dundee Data • Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info
Direct mail using a coupon can be a great option to really track your results and bring in new business! You might hear from other business owners that direct mail doesn’t work because you really can’t track the results. Well, if you just send a post card or letter and you target the wrong audience, […]
Posted in Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged coupon offers, Direct Mail, direct mailer, direct marketing, mail piece, multi-channel marketing campaign, targeted consumer mailing lists
April 9, 2013 • Dundee Data • Marketing Campaigns
Consumer lists for marketing purposes are often used for direct mailings, but are also regularly used for email marketing. Targeted mailing lists need to be carefully compiled and enhanced before any email marketing campaign begins. Just as with any marketing campaign, a knowledgeable team and support system are important for success. Direct mail campaigns and […]
Posted in Marketing Campaigns • Tagged consumer mailing list campaigns, consumer mailing lists, Email Appends, email database, email marketing list, email newsletters, marketing campaigns, targeted consumer mailing lists
April 8, 2013 • Dundee Data • Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info
Well last Month as you may remember my Blog titled “March Madness in the Targeted Marketing arena!” spoke about how sports can teach all of us, especially those of us in marketing: be quick, but not in a hurry; never quit on yourself; believe in yourself; and don’t be afraid of losing. Silly platitudes? Today, […]
Posted in Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged final four, gus grebe, Targeted mailing lists, targeted marketing, wichita state shockers
April 2, 2013 • Dundee Data • Marketing Campaigns
Many companies who consider a campaign using targeted consumer lists already have a list in place. Whether from a current customer database or a previously purchased targeted mailing list, each time a campaign is planned with a list, it should be reanalyzed and updated. At Dundee Data we call this data enhancement. By looking at […]
Posted in Marketing Campaigns • Tagged consumer mailing lists, data enhancement, data management, mailing list management, successful targeted mailing campaigns, targeted consumer mailing list, update current mailing list
April 1, 2013 • Dundee Data • Auto Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info
April is National Car Care Month, during these uncertain economic times, many consumers are looking for value, holding onto their cars longer, and turning to their local auto repair shops for vehicle maintenance and repairs. The Dundee Data Auto mailing list file can help you target vehicle owners by the year, make and model of […]
Posted in Auto Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged auto mailing list, consumer mailing list, National Car Care Month
April 1, 2013 • Dundee Data • Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info
Well it should be arriving soon. Right now I see snow out my window. But I am anxiously looking forward to spring. Spring means everything looks new. It’s another opportunity to get everything cleaned up and looking fresh. This could be a good time to get a fresh start on that marketing you have been […]
Posted in Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged auto mailing lists, business mailing lists, consumer mailing lists, Direct Mail, email campaign, email marketing, mail campaign, Marketing, medical mailing lists, multichannel marketing, social media campaign, target audience, Targeted mailing lists, text message campaign
March 26, 2013 • Dundee Data • Business Mailing List Info
Business to business targeted mailing list campaigns, if done well, can provide the opportunity for a higher ROI than many other types of marketing tactics. Similar to a consumer mailing list, the accuracy of a business targeted mailing list is the first step to a successful campaign. Narrowing down a target audience and the types […]
Posted in Business Mailing List Info • Tagged business to business mailing list, successful mailing campaigns, successful marketing campaign, targeted consumer mailing, Targeted mailing lists
March 22, 2013 • Dundee Data • Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info
~According to B2B Magazine’s Joe VanZile It’s a brave new world out there for direct marketers, and it’s being largely influenced by a prospect’s purchase path. Brent Adamson, managing director-advisory services at CEB, said that by the time a prospective customer reaches out to a company, they are already 60% along that path. That means […]
Posted in Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged b2b marketing, direct marketing, email marketing, leads
March 22, 2013 • Dundee Data • Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info
I read an interesting article not long ago. And I thought about it again as I was walking in from my mailbox last night. It said that despite the US Post Office’s loss of $1.3 billion in the last quarter, it had gained 3.1% — or $4.6 billion – from standard mail, which is used […]
Posted in Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged business lists, consumer mailing lists, Direct Mail, direct mail advertising, email marketing campaigns, mailing list, social media, targeted mailing list
March 19, 2013 • Dundee Data • Consumer Mailing List Info
Managing consumer mailing lists isn’t fun, it isn’t glamorous and it’s certainly not easy. Many companies put time and energy into its targeted mailing list, only to find that the list and campaign are unsuccessful in the end. There are a couple components that can ensure a well-managed list. First, the initial mailing list should […]
Posted in Consumer Mailing List Info • Tagged consumer mailing lists, mailing list management, marketing campaign, target audience, targeted consumer mailing list, targeted mailing list
March 16, 2013 • Dundee Data • Auto Mailing List Info
The success of an auto marketing campaign is often dependent upon the accuracy of the targeted consumer mailing list used. Auto lists differ from other consumer mailing lists because the purchase price of the product can be much higher, income level is crucial and lifestyle appends is a major factor for accuracy. Auto dealers must […]
Posted in Auto Mailing List Info • Tagged auto mailing list, auto mailing list campaign, consumer mailing lists, mailing list campaign, targeted consumer mailing list
March 12, 2013 • Dundee Data • Marketing Campaigns, Targeted Mailing List Info
Targeted mailing lists are not just for gaining new customers, but for reaching out to current customers, as well. Making contact with current customers through direct mailings often produces a higher response rate than that of new prospects. Because the customer is already familiar with the company, its services and staff, the contact could prompt […]
Posted in Marketing Campaigns, Targeted Mailing List Info • Tagged auto mailing list, consumer mailing list, marketing dollars, targeted consumer mailing list
March 6, 2013 • Dundee Data • Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info
March is a great time of year. The season starts to change for the better and so do your customers. If you are into sports this is one of the best months. You may have never thought of it this way, but Direct Marketing is very much a contact sport! If you just sit around […]
Posted in Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged consumer mailing list, direct mailer, direct marketing, internet leads, marketing campaigns, new homeowner lists, new mover lists, targeted mailing list, telemarketing campaign
March 5, 2013 • Dundee Data • Marketing Campaigns
Billions of dollars are spent each year on elaborate marketing campaigns, only for direct mailings to go unopened and in the trash. An accurate and professionally compiled targeted consumer mailing list is important – but as important, is an effective strategy to market to this targeted group. Once the proper target is identified and a […]
Posted in Marketing Campaigns • Tagged auto mailing lists, consumer mailing lists, marketing campaign, marketing strategy, successful targeted mailing campaign, Targeted mailing lists
March 4, 2013 • Dundee Data • Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info
March is always exciting for this marketing consultant. It reminds me how far enthusiasm, hard work and belief in yourself can take you, whether in life, sports or marketing. March hosts the college basketball championships. Each March it reminds me what sports can teach all of us, especially those of us in marketing: be quick, […]
Posted in Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged auto list, email list, march madness, marketing consultant, marketing knowledge, target audience, targeted emailing campaign, targeted mailing list, targeted marketing
March 1, 2013 • Dundee Data • Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Targeted Mailing List Info
We have all heard the United States Postal Service will be dropping Saturday mail delivery in August of 2013. They are doing this to lower their costs as more and more consumers and businesses are turning to online mail and advertising. Email Marketing provides you the most direct line of communication for conversion to sales, […]
Posted in Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Targeted Mailing List Info • Tagged auto emailing list, business email list, consumer email list, direct mail marketing, email campaign, email marketing, product recognition, targeted email list
February 26, 2013 • Dundee Data • Auto Mailing List Info, Targeted Mailing List Info
These days, businesses are worried about their bottom line. With little time, limited resources and a heavy focus on high ROI, there’s little room for wasted efficiency. Marketing dollars are carefully allocated for all businesses based on what is determined to have a good ROI; and every business needs to invest to bring in new […]
Posted in Auto Mailing List Info, Targeted Mailing List Info • Tagged auto mailing lists, consumer mailing lists, marketing campaign, successful targeted mailing campaign, Targeted mailing lists
February 21, 2013 • Dundee Data • Marketing Campaigns
If you own or work for business who relies heavily on new prospects, how do you get new names and faces? When new prospects are the life life-blood of a business, it’s costly and expensive for businesses to waste time on an untargeted audience. New prospects come from word-of-mouth, advertising, networking events and mailing lists. […]
Posted in Marketing Campaigns • Tagged auto mailing lists, consumer mailing lists, marketing campaign, successful targeted mailing campaign, Targeted mailing lists
February 6, 2013 • Dundee Data • Auto Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info
Telemarketing lists….A good Telemarketing list is priceless. So many times a business will try and skimp on good telephone marketing list and end up losing more money in the end. If your business is predicated on doing outbound marketing then wouldn’t you want the best possible list there is?? I was talking to a client […]
Posted in Auto Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged auto mailing lists, consumer mailing lists, dundee data direct marketing, insurance industry, insurance lists, marketing list, marketing provider, outbound marketing, Targeted mailing lists, telemarketing lists, telephone marketing list
February 4, 2013 • Dundee Data • Auto Mailing List Info, Consumer Mailing List Info, Dundee Data News, Targeted Mailing List Info
Happy February, I don’t know about you but I am trying to figure out what happened to January! It seemed to go by so fast! Did you tune into the Super Bowl and watch all those exciting Super Bowl commercials, aren’t they the best part of the whole game? Companies spend top dollar to get […]
Posted in Auto Mailing List Info, Consumer Mailing List Info, Dundee Data News, Targeted Mailing List Info • Tagged auto data file, auto mailing lists, consumer mailing lists, dundee data, super bowl, Targeted mailing lists, top quality marketing lists
February 1, 2013 • Dundee Data • Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Targeted Mailing List Info
Happy February!!! Hope you all are having a Most Wonderful Start to the New Year! Are you ready for the Super Bowl? Two Brothers facing off in coaching the opposing teams. How Phenomenal is that?? Speaking of Phenomenal, I hope you all are off to having a Phenomenal February!!…. Last Month I discussed putting your […]
Posted in Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Targeted Mailing List Info • Tagged automotive mailing list, business mailing list, client profile, consumer mailing list, increase customer base, marketing needs, premium data, targeted mailing list
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