Spring Is In the Air!

May 2, 2013 • Dundee Data • Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info

Spring is in the air! (Well, at least for outside of the Midwest, we got snow on May 1^st!)

The other day I was looking at my to-do list and saw that it’s time for spring-cleaning, and spring planting, which triggered the thought of how important it is for my clients keep a clean contact database, while also growing their targeted mailing database.

• The first thing to note is that bigger is not always better. Having a lot of junk around is never a good thing. Though some industries with larger databases do a great job of keeping a clean database, it does not mean they get better return on their marketing investment.  In fact, many times the highest R.O.I. is yielded by the Retail Trade industry, which generally maintains clean, though smaller database sizes on average.
• Less than perfect database cleaning doesn’t necessarily translate to less effective marketing activities. It’s true that creating compelling content drives action when target marketing, but if you are not sending it to unreachable contacts what good is the compelling content??
• How do people get good a R.O.I with having a lot of junk lying around?  They use database cleansing, which Dundee Data does for many of our clients. They use segmentation to ensure they’re sending to the right contacts, and also they use profiling to find more targeted mailing and targeted emailing lists. These are all things I enjoying doing for my clients!!

Manage your contact strategy in a more focused way by building appropriate segments and automating awesome campaigns with a fantastic ROI.

So just like spring-cleaning and planting around your home it’s also very important to do so on your database as well.

Please feel free to contact me today, so I can assist you in YOUR Spring Cleaning!!

Jules B.

Senior Executive

J. Edwin Brown

&

Dundee Data

1306 North 150th Street

402-502-List (5478)Direct line

402-964-1276 Fax

402-213-4274 Mobile

ASK ME ABOUT ACTUAL CREDIT SCORE DATA

www.Dundeedata.com

jules@dundeedata.com

Posted in Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged clean contact database, dundee data, marketing investment, targeted emailing lists, targeted mailing database, targeted mailing list, targeted marketing