We want to get our name out there but how?? First you need to “find your audience.” Who is most likely to be interested in your product or service? More than likely, they are a lot like your current customers. Try and use a model from a qualified Direct Mail Marketing Lists company like Dundee Data. Maybe even do a small survey to learn more about your current customers to find there likes and dislikes. Use the post office for verified zip codes and NCOA so most of your mail goes to an active buyer versus the wrong address and the wrong customers. You can utilize the post office by doing three things which will help your direct marketing mailing campaigns. To get commercial standard mail and first class mail prices, you’ll need to fill out and sign a postage statement certifying that you’ve checked the accuracy of Zip codes within these timeframes below:
As always the most important part of any mailing campaign; from Auto data, to Title data, to New movers data, to consumer mailing lists and even Business lists, is that you must have a great mailing list provider! So do your research and get great results working with the USPS and Dundee Data.
Sincerely,
Kirk McCormick
O:402-932-7654
C:402-740-4002
F:402-933-0939