Well it’s that time of year again. The weather is changing just like the way we do business. This is a perfect time of year to get out in front of your clients and potential prospects. This is the time to give them a reason why they should continue to do business with you in 2012 and beyond. Add an extra mailing in before the end of the year. After your last mailing is complete, mail one more post card or letter just to see the true results. The worst thing that could happen could be some quick year-end sales from your client’s “must use” budget. Also, those that didn’t respond this year, will more than likely give you a shot for the upcoming New Year before anyone else. Don’t forget e-mail campaigns either, as you can deliver offers right up to the last possible minute before Christmas. Dundee Data can also run NCOA Link, merge/purge, and many other hygiene products for your mailings. Why waste money mailing to a prospect if you have the same name on your database 4 times?? We can help you save money and time going after the “Right” prospect versus just hoping for the best with a name and address.
Happy Holidays!
Kirk McCormick