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Targeted Marketing Leads and their Importance in the Insurance Arena
December is always a great month for the direct marketing business. Businesses are gearing up for a year end push (hopefully spending what is left of their marketing budget with you) as well as focusing on a great start for the New Year. The most important thing for any business is to find a company that has excellent targeted marketing leads.
The insurance companies that I work with need to have targeted mailing lists as the backbone for their success. They will lose a ton of money if they were to focus on capturing the wrong market. Dundee Data has a cool new program for our insurance clients that revolves around Auto Insurance X Dates. Insurance pros know what they need, and if they can focus on when the upcoming “renewal” date on their prospect’s automobile is, they can turn their attention solely to those potential clients.
Below are just a couple of cool files that our Insurance agents love when it comes to a true targeted marketing leads program. I hope we all can end the year off on a positive note and a Happy New Year. Happy Selling!!
· Auto Insurance (10K/day, historical file = 5.3 MM)
· Auto Finance (7k/day, historical file = 3 MM)
· New car purchase (x/day historical file = 100-200K)
· Life Insurance (2K/day historical file = 1.4 MM)
· Health Insurance (10K/day) historical file = 6.9 MM)
Sincerely,
Kirk McCormick
O:402-932-7654
C:402-740-4002
F:402-933-0939
Dundee Data Direct Omaha Nebraska Direct Marketing Company - Consumer and Business Data Lists
