Mailing List News
The Difference Between Targeted Marketing Leads and Targeted Mailing Lists
Have you ever thought about why compiled data is referred to as “Targeted marketing leads” or “Targeted mailing lists”? What is the difference between mailing lists and “Targeted” mailing lists or marketing leads vs “Targeted” marketing leads. Some might think they are exactly the same. But are they really? Would you purchase a list with nothing in common to your customers or product and services? I hope not! But you might be thinking “how would I reach those potential customers?”
There are many companies that compile data and most use a variety of ways to capture that data; public documents, public registrations, publications, surveys, telemarketing, state licensing, submitted information from a variety of sources, the internet, etc. It is tedious and time consuming if done accurately. There are many companies that try to offer it all and there are some that just focus on particular industries.
There is so much available data out there. Did you know on consumers you can get: New Movers – people that have moved/changed residences within the last six months or newer? Mortgage information – who their lenders are, lender type, interest rate, the amount of the mortgage, purchase data and more? Automobile owners with year, make and model of their vehicles? Consumers with ailments, consumers with particular lifestyles, hobbies, sports, pet owners, the type of investments they make, who they make charitable donations to, who responds to mail order, households with children? And that is not all that is out there!
I really just touched the tip of the ice berg so to speak. There is an abundance of data on consumers and businesses out there. The point is that there is so much data that is available to help you, the marketer, to get targeted with your mailing lists and marketing leads.
Dundee Data has experienced direct response professionals that know who to go to for the most robust and accurate data available. Don’t discover the hard way who has true data and who doesn’t. We already know! Let us work with you to provide your next targeted consumer mailing list for your marketing project.
Sincerely,
Susan Walter
402-505-8239
Dundee Data Direct Omaha Nebraska Direct Marketing Company - Consumer and Business Data Lists
