Mailing List News
USPS to defer barcode requirements for mailers
~According to BtoB Magazine – December 2nd, 2013
The U.S. Postal Service has postponed a discount promotion that would have required U.S. direct mailers to use its full-service Intelligent Mail barcode.
The Postal Service had planned to offer mailers discounts for machine-sortable mailings if they adopted its Intelligent Mail barcode feature, which would improve business mail tracking. However, the Postal Regulatory Commission ruled that since the USPS already planned to boost mailing rates in January, the requirement to adopt the barcode feature would constitute an added cost for businesses. Instead of reducing its planned rate increase in order to also offer the barcode incentive, the USPS decided to postpone the incentive until 2015.
Last week, the Postal Service announced numerous other promotions for 2014, including a 15% discount for advertisers to increase their use of presorted and automated first-class mail.
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