Mailing List News
How to be on the same page with your clients when discussing targeted mailing lists and their marketing.
Learning how to speak your customer’s language is important to your success. So many times we are completely wrapped up in what we want to say or sell, we completely forget about #1 (our customers). When I am selling a targeting mailing list to one of my insurance agents, I must to speak their language. If I bore them with stats and averages they will quickly lose interest. But If I say ‘Mr. Jones, when doing this month’s mailer, you should focus on a multi-line auto-homeowner mailer.’ They relate to this instantly because they see $$$$ signs, knowing they get more commission on prospects who have a home and a car to insure. Most of us speak in our meetings and marketing presentations about “what we do and the great tools we have to do it with.” Instead, try to focus on what your client does and learn how to drive sales for them. I try and use their language and jargon that they use daily and tailor the pitch to their business. Obviously this takes time, but if you listen carefully you will pick up on these little things and yield giant results. Your main goal is to propose a solution that solves “their” problems and needs, not yours. Hopefully you will consider these ideas when preparing your next sales and marketing campaigns for your clients. Happy Selling!
Sincerely,
Kirk McCormick
402-932-7654
Dundee Data Direct Omaha Nebraska Direct Marketing Company - Consumer and Business Data Lists
