Direct Mail Has a Greater Effect on Purchase Than Digital Ads

March 24, 2018 • Dundee Data

As seen on DMNews.com… A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase. An in-depth neuroscientific study sponsored by the Postal Service Inspector General’s office (OIG) found direct mail ads to be superior to those viewed online in eight out of nine categories. Digital ads […]

Posted in Direct Mailing Lists, Dundee Data News • Tagged Direct Mail, direct mailing lists