Marketing campaigns are executed by almost every business to increase brand-awareness and business. And a direct marketing campaign – properly planned and executed – is proven, effective and affordable, as opposed to many campaigns that are meant for a broader market.
What makes marketing “direct”, or direct mailings “direct”, is that it goes directly to a specified audience. It’s you (as a business or organization) talking directly to your customer or prospect. A direct mailing can go out to a large audience (i.e. a large mailing list), but a direct mailing list to a targeted market lends to a more personal campaign – and a more personal response.
Dundee Data can help plan and execute a direct marketing campaign to professionally compiled direct mail lists. Knowing your audience and tailoring the message appropriately will help provide a personal message and solicit a personal response. “Talk” to people who are likely to be interested in what you have to say through direct mailing campaigns.
A successful targeted mailing campaign begins with targeted direct mail lists. Contact us at Dundee Data to find out how your marketing efforts can thrive using direct mailing lists.