In the advent of ever-changing technology, it’s interesting to consider why direct mailing hasn’t disappeared. Many are often surprised that direct mailings to targeted marketing leads are so successful, with email marketing and websites being so prevalent. And when targeted mailing lists and mailing pieces are well-crafted, return-on-investment can often be higher than an email campaign.

There are a few reasons why direct mailings to targeted marketing leads can be considered worth-while. First, it directs people to your website. If your business is struggling for an online presence, it’s helpful to direct potential business directly to your website through a mailer.

A mailer can also serve as a reminder for those who have not yet responded to your marketing message. Emails are easily deleted, but many people will hold on to a mailing until they are ready to act. The reminder is only sent once, but makes many impressions.  And there’s also something unique these days about receiving a tangible piece of mail – rather than a virtual message that gets lost in one’s inbox. It engages targeted marketing leads and extends the interaction.

Our experts at Dundee Data can assist your business in compiling a list of targeted marketing leads and compiling an effective message. Contact us to find out how to turn your marketing dollars into profit.