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Essential Tips to Define Your Market with Targeted Mailing Lists and Targeted Marketing Leads
A great exercise I choose to do with my new clients is to help them define their market. Often businesses start with a marketing plan and over the years that plan creeps or more than likely it becomes lost in the drawer, physically or mentally. As we discuss targeted marketing leads and targeted mailing lists, I think an essential step in reaching the right audience is to go back to the basics. Now, this isn’t just for existing businesses. If you are new and haven’t done this exercise, you can thank me later.
Defining your market is key to focusing in on the important things. I’ve been involved with many business rebrandings over the last few years and have always met clients that have tried to be too many things to too many people. They lose their focus and it can really wear down a small to mid-size business. In other situations, a business is hit with many different vendors all promising return on advertising in their medium. Newspapers, magazines, television, cable, billboards, radio, online… You name it and there is a vendor selling it. But very few of these vendors take the time to understand the needs of the business. To truly know your market, it takes thought and effort. One of the things I enjoy about Dundee Data is that we have great relationships with our clients that have lasted years and years. To gain that trust it takes effort. So let’s start with these simple questions below.
1) Who are you selling to or wanting to reach?
2) What is this target currently buying?
3) Why are you creating or selling this product/service?
4) What problems does your product solve or niche does it fill?
5) Now, let’s discuss demographics…
– Age Ranges
– Location
– Gender
– Income
– Education
– Marital/Family status
– Occupation
6) What are things your buyers/clients have in common?
7) Let’s map the marketing ‘triggers’…
– Personality
– Attitude
– Values
– Interests/Hobbies
– Lifestyles
– Behaviors
8) Are there enough people in your target audience?
9) What compels your audience to make a purchase or decision?
10) Where are common gatherings of your target crowd currently? (online, social clubs, magazines, etc…)
Some of these questions you may not have thought hard about in the past. A few can be a bit more difficult to nail down. With a little time, patience and some assistance, you will be well on your way to defining your market.
Give myself or one of my associates at Dundee Data a call or an email to run through this with you. First and foremost, we want YOU to be successful. Once we define your market with you, we will help you with a targeted mailing list or targeted marketing leads that fit your target market to a “T”. We have only the best leads and above all else, we want to help.
Sincerely,
Justin Palmer
Sales Executive
Dundee Data Direct, LLC
402-968-1568
Dundee Data Direct Omaha Nebraska Direct Marketing Company - Consumer and Business Data Lists
