Using Current Customer Lists for Targeted Marketing Lead Campaigns

June 4, 2015 • Dundee Data • Targeted Mailing List Info

Targeted mailing lists are for reaching out to current customers, as well as targeting new ones. In fact, a higher response rate is often seen more from direct mailings to current customers than new ones. A consumer who is already familiar with the company, its services and staff, is likely to use the services again upon further contact.

As with all targeted marketing leads and mailing lists, it’s important to focus on a target and create a consumer mailing list from that demographic. For this list, you’ll want to know a few things about your customers.

First, when was the last time they did business with you? This may vary depending on the business and the frequency a consumer would need your product or service. The frequency of purchases will help you decide when to send a mailing and how often contact should be made.

You will also want to look at what customers are purchasing and how much they spend. For instance, when compiling an auto targeted mailing list, it’s not likely that a young family of four will respond to a mailing on new convertibles. Instead, save that family for the mailing about this year’s new mini vans. Knowing how much your customer will likely spend is important.

While this is a significant amount of data to consider, the efficiency and ROI of a targeted marketing lead campaign depends on it. If you don’t have time to review this data and compile it, we are here to help at Dundee Data. Don’t let your current customers go un-marketed to because you don’t have the time or resources.

Posted in Targeted Mailing List Info • Tagged mailing campaigns, Targeted mailing lists, targeted marketing leads