With the first day of spring recently arriving, I have been reminded more than once that some spring cleaning needs to be done at my house.
And that made me think of our customers. Are your in house lists and marketing files in the kind of shape you want them to be in?
For starters, let’s talk about National Change of Address (NCOA). You may not know this, but the US Census Bureau states that 14.9% of the American population moves every year. Some mail gets forwarded, some does not. So, if your house file hasn’t been updated recently, you could be spending needless dollars mailing to people who no longer live at the address that is shown on your list.
Dundee Data offers NCOA services. We also offer demographic appending services. That means we can turn a file of names and addresses into a targeted mailing list. We can append age, income, gender, and more.
What’s more, Dundee Data can append phone numbers as well. With all of this added information – plus the NCOA clean-up – you can really convert an old list of names into targeted marketing leads.
So call your Dundee Data representative. Or call our main number at 402-884-6716. If you prefer, you can email us at info@dundeedata.com. Let us show you what we can do to get your mailing list up to date!
Sincerely,
The Dundee Data Team