Direct Mail with Targeted Mailing Lists

February 5, 2014 • Dundee Data • Targeted Mailing List Info, Targeted Marketing Lead Info

Direct mail is a highly effective marketing strategy for small businesses.  Businesses are able to purchase targeted mailing lists that can also be tracked for measuring marketing dollars.  In addition, it is a very personal way to reach potential customers.  According to the United States Postal Service, 98 percent of people retrieve their mail daily, and 77 percent of people sort it immediately.  This is not snail mail folks, this is targeted marketing.  These targeted marketing leads can now easily turn into customers.

With direct mail marketing, there is a high potential return on investment because this type of advertising is extremely targeted.  Small businesses can do direct mail campaigns just to the consumers they think will be most likely to purchase from them – rather than mass advertising through television or email campaigns.

There are many companies that compile data and most use a variety of ways to capture that data; public documents, public registrations, publications, surveys, telemarketing, state licensing, submitted information from a variety of sources, the internet, etc.  It is tedious and time consuming if done accurately.  There are many companies that try to offer it all and there are some that just focus on particular industries.

At Dundee Data Direct, we work with all of the top data companies.  We can help you navigate through the endless list of data compilers and help you secure a targeted mailing list.  Please call us and let’s get your company growing in 2014!

Sincerely,

Susan Walter

402-505-8239

susan@dundeedata.com

Posted in Targeted Mailing List Info, Targeted Marketing Lead Info • Tagged Targeted mailing lists, targeted marketing leads