Mailing List News
TARGETED MAILING LISTS
I was going to write about targeted mailing lists today. I hadn’t decided if it was going to be about consumer mailing lists, business mailing lists, auto mailing lists, medical mailing lists, mortgage mailing lists….you get the picture. There is a massive amount of data out there just waiting to be targeted.
Anyway, I found a very simple but a very good guide on how to go about getting a targeted mailing list on WikiHow. I decided to go with it as there are a lot of companies that have not used mailing lists and could use a little instruction on how to get just the right targeted mailing list. Keep reading to discover some great steps to getting you the right mailing list for you.
Direct mail is an extremely effective way to get your sales pitch into the hand of potential customers. A targeted mailing list will ensure you are getting your message into the right hands. By focusing your message to a more specific audience, you will save money on postage and printing. There are several easy steps to create a specifically targeted mailing list for a direct marketing campaign.
Steps
1
Analyze your current customer database. Your current customers are a great tool in creating a targeted mailing list.
2
Gather as much information on the characteristics of your current customers. Figure out the age, income level and other characteristics that make up your database. You can also append cluster codes to your customer database. The result of a Cluster Code Analysis will be the identification and rank ordering of top clusters as revealed by households present on the customer file. This allows the ability to uncover those characteristics and clusters, most important in identifying target households for the purpose of increasing response and purchase rate.
3
Gather the geographical areas that you are looking to target. You are able to search by zip code, county, state, city, or radius. It is easiest to reference the United States Postal Service for geographical reference and look up.
4
Search online for a reputable Mailing List Broker or Company. You will want to make sure they guarantee their deliverability of their mailing lists.
5
Once you have decided on a reputable list company, give them your findings including the demographics of your ideal customer and the geography.
6
The list provider will then send you a report that shows you how many people fit your exact criteria for your targeted mailing list.
7
Once you have these numbers, you can decide on purchasing that list or make minor adjustments to your search until you have the quantity needed.
8
Purchase the targeted mailing list from your provider by credit card.
9
Your mailing list will then be delivered to your electronically by email or shipped to you for peel and stick labels.
10
Reap the rewards from marketing with a targeted mailing list.
At Dundee Data Direct, we can help you get the data you need for the marketing results you desire. When you are ready to get your fall marketing off to a profitable start, contact Dundee Data. We are direct response professionals with over twenty years in the business.
Susan Walter
Direct: 402-505-8239
Dundee Data Direct Omaha Nebraska Direct Marketing Company - Consumer and Business Data Lists
