Why you should be doing direct mail!!!

June 7, 2013 • Dundee Data • Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info

Social media, e-mail marketing, and search engine optimization are all important aspects of any businesses’ online marketing strategy. But what about more traditional marketing activities such as direct mail? It may surprise you that many “old school” tactics still have an important role to play in any small business marketing plan and can have a big impact on perception and purchasing decisions. Here’s why they matter and what you can do to dust them off and bring them up to date. Although response rates have held steady, direct mail isn’t a guaranteed slam-dunk either. A direct mail campaign can be expensive and hard to measure, but for small businesses trying to reach a local market, flyers, postcards, letters, and even print newsletters it can be super effective. How to plan a successful direct mail campaign? First off you need to segment your marketing list and send out a targeted message. This could be as simple as using an existing customers list and mixing in a targeted consumer mailing list. Make sure you find a good direct marketing provider (Better Business bureau approval). The marketing lists should be to the correct audience. If you’re looking for people to buy insurance then make sure you go after people who own a home and auto.  If you use direct mail strategically you will get better quality mailings that will earn you more bang for your buck. Make sure that any content is eye catching and relevant to the consumer. Content that matters to that individual or appeals to their emotions tends to inform and promote action.  Make sure you have a call to action!  This is extremely important in showing a sense of urgency. If the customer thinks this “offer” will always be around, they will quickly forget about your mail piece. Make direct mail fun! Consider sending branded low cost giveaways (pens, fridge magnets, talking business cards, toys for their kids) in an envelope with your mailer.  This is a great way to invite curiosity and keep your company on top of their minds.

Let Dundee Data help you find the perfect targeted consumer mailing list to get your message out!

Sincerely,

Kirk McCormick

O:402-932-7654

C:402-740-4002

F:402-933-0939

www.Dundeedata.com

kirk@dundeedata.com

Posted in Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged Direct Mail, direct mail campaign, direct marketing provider, email marketing, mail piece, marketing list, targeted consumer mailing list