Mailing List News
The Difference Between Consumer Mailing Lists and Targeted Mailing Lists
What is the difference between Consumer mailing lists and Targeted mailing lists? Some might think they are exactly the same. But are they really? Would you purchase a list of consumers with nothing to set them apart from the next consumer? I hope not! There are many steps that go into a marketing campaign: the budget, purpose, and strategy, creative and the “Who are you trying to market to?” We are going to talk about “The Who” today and how to acquire “The Who.”
There are many companies that compile data and most use a variety of ways to capture that data; public documents, public registrations, publications, surveys, telemarketing, state licensing, submitted information from a variety of sources, the internet, etc. It is tedious and time consuming if done accurately. There are many companies that try to offer it all and there are some that just focus on particular industries.
There are Automotive lists that provide Consumer details of the make, model, type and year purchased of their vehicle(s). Want more? You can also get how many vehicles they own, whether or not they own their home, their gender, credit rating, and even more….
There are Medical lists of almost every type of Medical Professional. Physicians –together with their specialty, contact information, gender, age, which medical they school attended, Allied Health professionals, level of education and more….
There are targeted consumer lists with mortgage information – who the lenders are, lender type, interest rate, the amount of the mortgage, purchase date, and more….
There is information about whether there are pets or children in the home, whether or not the consumer orders online or are mail order buyers, or both, types of charities the consumer donates to, whether or not they are investors, have club memberships, occupation, and so much, much more…..
I really just touched the tip of the ice berg so to speak. The point is that there is so much data that is available to help you, the marketer, get very targeted with “The Who” you are trying to target as your customer.
Dundee Data has experienced, direct response professionals that know who to go to for the most robust and accurate data available. Don’t discover the hard way who has true data and who doesn’t. We already know! Let us work with you to provide your next targeted consumer list for your marketing project.
Sincerely,
Susan K. Walter
402-505-8239
Dundee Data Direct Omaha Nebraska Direct Marketing Company - Consumer and Business Data Lists
