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Some Helpful Tips for your Next Successful Targeted Email Campaign
Email marketing is a fantastic way to keep constant contact with various prospects or past clients as a way of staying top of mind when it comes time for your subscribers to act. Email marketing may seem simplistic enough on the surface, type up a bit of information, purchase an email list and a few clicks later your message is out, is in reality not quite that easy; well that is if you want to have a successful email marketing campaign.
I love providing my clients with Targeted Mailing Lists and Targeted Email lists. And as many of you know I firmly stand behind my Motto of Your Success is my Success. So I wanted to share some tips today for Email Marketing success. These are just a few simple ones. Having the ability to transform prospects into customers through email marketing will require you to follow five simple keys for success:
1. Deliver value
Name recognition flashing across the inbox of your subscribers is virtually worthless if they aren’t reading your content and looking forward to your next message. The goal of any email marketing campaign is to become a trusted source of information. You should become a welcome asset to your subscribers not a weekly email your subscribers expect and immediately delete. Give your email readers a treat, such a video clip, a quote, or a testimony. Something that they may enjoy.
2. Keep it short
Your email message should be direct and to the point. In today’s busy world, it is rare that anyone will read a long email. Additionally, it’s important to keep your Targeted email list concentrated so you are truly reaching readers who are in need of Your Product or Service that you are offering. Keep your email list and message concise.
3. Make sure your audience wants to hear from you
Building your list with permission of the subscriber is vital to the success of your marketing campaign. At Dundee Data we have several email suppliers who have targeted email lists of people who have opted in to receive emails, for both Consumers and Businesses. It is also a good idea to have a newsletter opt-in form on your website, and don’t be afraid to tactfully ask past clients or other contacts if they may be interested in hearing from you occasionally.
4. Customization for better results
Again, this goes back to delivering value. Segmenting your subscriber lists into a few different categories can completely make for the success of your following. For example if you have a huge list of subscribers receiving generic information, readers are less likely to find the information relevant to them. If you segment your subscriber list into a few different categories, you’ll be able to slightly tweak your email marketing piece to make better sense to your specific reader.
5. Call for action
Every successful email-marketing piece should contain a call for action. Unless your goal is to simply blast out informative pieces as your weekly good deed, you’ll need a call to action or reason for your subscribers to contact you or want to work with you in the future. Taking your readers to the next step in interaction with you is vital to the success of this piece. Whether the call to action is simply to follow a link to another bit of information, to find your fan page on Facebook or even respond to your email, your call to act will ensure your marketing piece will have an impact.
Email marketing can be an extremely valuable business building technique, by being the informative professional to your database of willing readers. Building the right type of image is one of the most important aspects of any email marketing campaign.
I hope you find these Targeted Emailing tips were helpful.
Remember I am able to assist you with Targeted Email Lists, Targeted Direct Mailing lists, Automotive lists, whether it’s an email, postal or Telemarketing campaign, I am here and happy to assist you in Your Marketing, and of increasing Your R.O.I.
Hope you are having a Most Beautiful Day!
~Jules
Jules B.
Senior Executive
J. Edwin Brown
&
Dundee Data
1306 North 150th Street
402-502-List (5478)Direct line
402-964-1276 Fax
402-213-4274 Mobile
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Dundee Data Direct Omaha Nebraska Direct Marketing Company - Consumer and Business Data Lists
