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GOOD OLD FASHIONED DIRECT MAIL
I read an interesting article not long ago. And I thought about it again as I was walking in from my mailbox last night.
It said that despite the US Post Office’s loss of $1.3 billion in the last quarter, it had gained 3.1% — or $4.6 billion – from standard mail, which is used most often for direct mail advertising. You know, direct mail advertising. The medium that has been around about as long as the postal service itself.
Sure. You’re probably on all of the social media sites. And if you’re not, your kids are. And, of course, email marketing campaigns can be extremely effective. In fact, Dundee Data can help you tailor an email campaign to work hand in hand with the targeted mailing lists we offer. But we should never lose sight of the value of direct mail.
I mentioned that I thought about this as I was walking in from the mailbox. I have one of those new fangled “cluster” mailboxes . . . seems like about a half mile down the street on a cold day. But it gives me time to thumb through my mail as I am walking back to the house. I can see what’s happening at the supermarket nearby, see what the best interest rates are on credit cards or a mortgage “refi”, promotions from an auto mailing list that I may be on because of the make of car I drive, or any number of other direct mail offers that intermingle with letters from relatives, invitations, thank you notes or whatever. The point is, I have a chance to glance at the mail piece and see what it’s all about before I read it. A great piece of teaser copy on the outside envelope just may entice me to sit down and read what’s inside, or set it on the kitchen table for later reading. And great sales copy inside, directed to my needs and interests, just may be all that’s needed for me to take the requested action.
Dundee Data has all kinds of consumer mailing lists available, not to mention business lists, and literally thousands of specialty lists. If it’s a list that will direct our clients to the audience they want to reach, we can find it for them.
So if you want to try some good old fashioned direct mail (or new fashioned email promotions, for that matter), call or email us today!
Dundee Data Direct Omaha Nebraska Direct Marketing Company - Consumer and Business Data Lists
