The First Quarter is Key!

March 6, 2013 • Dundee Data • Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info

March is a great time of year.  The season starts to change for the better and so do your customers.  If you are into sports this is one of the best months.  You may have never thought of it this way, but Direct Marketing is very much a contact sport!  If you just sit around and wait for things to happen they may or may not….but for someone else, someone who truly understands the “contact” part of Direct Marketing the sport, March is usually a time where you can get back with clients who might of blown you off before the end of year rush.  March is usually the wrap up/crunch time of the first quarter and is great because, as any business owner will tell you, the first quarter is extremely important!  They want to get off to a great start so they can have a good second quarter and feel they are on the right track for the remainder of the year.

March is also great for trying something new. Let’s say you thought you had a direct marketing plan targeting new homeowners or new movers for 2013.  But you put too much $$$$ towards internet leads.  If you are not getting results you were promised, put some of that money towards a telemarketing campaign or a direct mailer.  The important thing is not quitting because something didn’t work.

The one thing that will hurt the most is not knowing your “Target” audience.  Billions of dollars are spent each year on elaborate marketing campaigns, only for direct mailings to go unopened and in the trash.  An accurate and professionally compiled targeted consumer mailing list is important – but as important is an effective strategy to market to this targeted group.  Once the proper target is identified and a mailing list is compiled, it’s time to figure out the message of the campaign. With little time to capture the prospects’ attention, a simple and powerful offer is key.  Also, make the prospect’s next steps clear. Are they to visit a website, visit a store or send a donation?  These are time tested ways to success in the direct marketing world. Sometimes you don’t need to reinvent the wheel.

Sincerely,

Kirk McCormick

kirk@dundeedata.com

402-932-7654

Posted in Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged consumer mailing list, direct mailer, direct marketing, internet leads, marketing campaigns, new homeowner lists, new mover lists, targeted mailing list, telemarketing campaign