Direct Mail Takes Another Hit

February 1, 2012 • Dundee Data • Dundee Data News

With the postage rates going up again this year, marketers are having to sharpen their pencils and their pocket books yet again.  However, just because rates are going up, doesn’t mean we should stop direct mail all together.  Marketers just need to be smarter and more specific about who they are targeting.  Amazingly, a lot of companies out there think they know who their target audience is, but sometimes they are surprised to find they are way off.  That is where customer profiling comes into play.  Dundee Data can take your current customer database and append a number of different demographics to help better identify who your target audience is.  By doing this, you are eliminating wasting money on data, print and mail and sending a marketing piece to a household who wouldn’t have a need for the product you are marketing.  Let Dundee Data help you better target your audience and help save you money!

 For your convenience, new postage rates are listed below.

 Summary of the 2012 USPS postage rate increase:

• First Class Letters (1 oz.) will increase by one cent to $0.45 from $0.44. -Each additional ounce will cost an extra $0.20 (no change)
• First Class Flats (1 oz.) will increase by two cents to $0.90 from $0.88. Each additional ounce will cost an extra $0.20 (no change)
• Postcard rates will increase by three cents to $0.32 from $0.29
• Priority Mail retail rates will increase by an average of 3.2% and will start at $5.20 (previously at $5.10)
• Express Mail retail rates will increase by an average of 4.4% and will start at $12.95 (previously at $12.85)
• Parcel Post rates will start at $5.20 (previously at $5.10)
• Media Mail rates will start at $2.47 (previously at $2.41)
• New Product! Priority Mail Regional Rate Box C is being introduced with a 25 pound maximum weight limit. Prices start at $14.44

 (New Product! Express Mail Flat Rate Box is being introduced at $39.95 with a 70 pound maximum weight limit)

 ~Jaimee Tate

jaimee@dundeedata.com

Posted in Dundee Data News • Tagged appending, customer profiling, data, Direct Mail, Marketing, postage rates, print and mail