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DATA DRIVEN CREATIVE EQUALS SUCCESSFUL DIRECT MAIL
For a direct mail campaign to be successful – if you throw “luck” out the window – all of the elements of the campaign should work in harmony. Timing, creative approach, product offering . . . and, of course, the mailing list.
But perhaps no two parts of the campaign are more important to be in sync than the creative approach and the list.
Seems pretty obvious, right? But you’d be surprised how often this is missed. And how often the opportunity for a successful direct mail campaign is missed.
For example, let’s say your creative approach is targeted to seniors for a Medicare Supplement insurance plan. So there’s no reason to purchase a saturation (occupant/resident) list when you can target people at age 64 ¾ . . . just becoming eligible for Medicare.
Or let’s say your creative approach is touting the brand, spanking new automobiles on your client’s showroom floor. Why purchase a general consumer file when you can select people who own automobiles in the price range you are promoting and have owned their cars long enough to start shopping for a new one?
Or let’s say your client is a business advertising to other businesses. And the creative approach promotes the five successful years that your client has been in operation. Purchase a general business list? No way! Purchase a list that identifies just how long your client has been in business! Another way to launch a powerful direct mail campaign.
Some of these selects seem pretty specific, and maybe even hard to find. But the good news is that your friends at Dundee Data can access ALL of these . . . plus countless other lists and list segments. The collective experience of your Dundee Data representatives – coupled with the strong pricing relationships we have built with our suppliers over time – means that we can pinpoint lists to your exact product offerings and creative approaches. And we can do it at the right price for your budget.
So give us a call today at 402-884-6716. Or email: info@dundeedata.com. We will make sure one of our skilled representatives gets in touch with you right away.
We want to link our list knowledge with your creative and product knowledge to help you put together a fantastic direct mail campaign.
Dundee Data Direct Omaha Nebraska Direct Marketing Company - Consumer and Business Data Lists
